Author

Chris Mitchell

Founder & CEO at Intelus™

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How Does Your FAQ's Content Fit Your Inbound Marketing Strategy?

The Frequently Asked Questions section is a website's section or page on a website that answers your company’s most received questions.
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Sales

What Is A Sales & Marketing Gap Analysis?

A Sales and Marketing Gap Analysis is a heuristic analysis framework that analyzes the current state of your sales and marketing assets, tools, resources, and processes and compares them to the ideal state.
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How is SaaS Marketing Different From Traditional Marketing?

SaaS marketing and traditional marketing have some similarities, but how are they different when looked at from a holistic perspective?
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Marketing

What are the true costs of Inbound Marketing?

By now, we're pretty sure almost everyone in marketing has heard of the benefits of Inbound Marketing and how cost effective this strategy can be. Inbound marketing can help nurture leads at every stage of the customer life cycle and accelerate the buying process.
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Sales

Why CRM & Marketing Automation Is Causing A Rise In BDRs

Despite the advances in technology and automation, in even the most complex and independent sales systems it is likely there is always going to be the need for at least one person to be involved at some point to, for example, control the quality of the lead, interpret the information, answer questions from leads, add missing data or trigger events.
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Questions Typical Marketing Agencies Ask Potential Clients

Choosing your digital marketing agency is hard work. Since services offered by agencies rely solely on the people and processes behind them, it’s likely no amount of information you’ll find online will convince you to make a decision until you've talked to a sales rep.
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Sales

Tips For Every Stage Of The Sales Process

Different companies have different sales processes depending on many variables like the size or their teams, the complexity of the sale, the reiteration of purchase made by customers, the amount of budget they have, among others. 
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Sales

How are Sales Strategies and Webpage Strategies connected?

The line between sales and marketing is constantly getting closer as digital tools help bring them closer than ever before. Marketing’s role is to help your sales team get the tools they need to be able to sell.
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Marketing

Marketing Automation Implementation: DIY Or Get Help?

Taking on marketing automation is a time-consuming task. Anyone who’s done it can tell you that. It requires a lot of process development, analytical thinking, and content creation.
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Marketing

How To Choose Between In-House and Outsourced Marketing

When you find yourself needing to expand your marketing efforts, how you spend your budget next is crucial to how your business is going to evolve.
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18 Marketing Automation Tools to Boost Sales Conversions and ROI

Marketing is essential for all businesses, but as your clientele evolves, so does your marketing landscape. With an increasing customer base, you need to spend more time to keep up the pace.
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Sales

5 Questions Every Growth Focused CEO Should Ask Themselves

In this article you will learn the five questions every growth focused CEO should ask themselves in order to build a company that lasts grows and thrives and a competitive marketplace.
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Sales

Sales Funnel Recycling 101: Re-Engaging Old Leads & Customers

Extensive market studies have shown that you're 60-70% likely to sell an existing customer, while the success rate with new prospects is only 5-20%. If you're looking to quickly boost revenue without spending a fortune to acquire a new audience, try focusing on the leads and customers you already have and how you can help them progress down the sales funnel to become customers.
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Sales

Essentials of Selling to Multiple B2B Decision Makers

B2B sales, or business-to-business sales, when involved with multiple decision-makers, can be a lengthy procedure. According to a study by Gartner, the average buying group for relatively complex B2B solutions includes 6 to 10 decision-makers.
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Sales

Part Salesperson - Part Robot! The Great Digital Balancing Act

Find out how digital transformation and automation have modernized the sales process and everything that revolves around it.
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Four Strategies to Refine Your Funnel & Boost Email Marketing

For any marketing campaign, email marketing works as a foundation. Strategically executed email marketing efforts have the potential to nurture leads and replenish the sales funnel.
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Sales

10 Ways Content Marketing Can Support Your B2B Sales Process

Any company, whether B2B or B2C, aims to establish a connection with their end-customers. However, technological advancements, like the internet, have significantly disrupted sales and marketing. 
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Sales

Top 5 Marketing Mistakes Costing Local Businesses Money

Customers are searching for your solutions online. This article will help you get in front of more of those customers, and do so in a way that makes you stand out as the clear choice among your competitors.
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6 Step Digital Marketing Plan For Commercial Lending

If you're passionate about helping as many business owners as possible get the funding they need to run their business, then you will find this article very helpful for growing your small business loan company.
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Sales

Influencer Marketing Strategies To 10x Brand Growth & Sales

Influencer marketing is transforming the way brands connect with their audience online. People buy from people they know, like and trust, and influencers are a way to scale brand growth rapidly without paid digital ads or SEO tactics.
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Sales

Generate 500% More Linkedin B2B Leads With This Blueprint

Roughly 80% of B2B leads are sourced from Linkedin, giving you a golden opportunity to leverage Linkedin to generate a predictable flow of high quality leads for your business.
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5 Proven Strategies For Data-Driven Brand Positioning

Branding can be tricky especially if you are going in blind. Using data to develop an effective brand strategy can change the game for your business by helping you uniquely position your brand in the marketplace.
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Sales

10 eComm Tips To Lower Abandoned Carts & Grow Revenue

eCommerce can be a tricky business as customer behaviors are constantly changing and evolving as technology also evolves to create new and more convenient ways for consumers to buy online.
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3 Step Process For Data-Driven Marketing Success Online

Digital marketing is an expensive process, which is why it is so important to use data-driven marketing to get the best ROI from your digital marketing efforts.
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Sales

IHOP to IHOB Marketing Stunt - Success or Failure?

IHOB returned to calling themselves IHOP, and they admitted the change was all part of a marketing stunt, but did it work, or was it a complete failure?
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Sales

Hospitality Design Marketing – 5 Strategies To Win More Projects

Businesses in the hospitality design space have very specific and unique needs when it comes to hospitality design marketing and lead generation.
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Sales

10 Quick Tips For Hiring The Best Web Designer Or Digital Agency

Hiring a web designer or digital agency can be a scary thing for many people, especially if they have been burned before be agencies that made promises they didn't deliver on.
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Sales

Top 5 Artificial Intelligence That Supercharge Business Growth

Artifical Intelligence is becoming increasingly popular, as brands move towards automation, data and machine intelligence to grow their business in the real of digital.
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4 Ways Information Architecture Can Influence Business Growth

This article will show you how information architecture can lead to business growth by properly planning the architecture of the information displayed on your website or application.
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Sales

5 Interesting Facts About Customer Centric Companies

More companies are turning to customer centric design in their quest for higher conversions and ROI from their digital marketing and even offline marketing channels.
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