Author

Chris Mitchell

Founder & CEO at Intelus™

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How to Ace B2B Appointment Setting: The Ultimate Guide

The B2B appointment setting process can be daunting, but it doesn't have to be. Here's everything you need to know about how to get in the door and deliver a great value prop.
Chris Mitchell
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How to Pick the Right B2B Lead Generation Agency for Your Needs

If you're looking for a B2B lead generation agency, it's important to choose one that's a good fit for your business. Here are some tips on how to pick the right one.
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Don’t Hire A LinkedIn Marketing Agency Before You Read This!

If you're thinking about hiring a LinkedIn marketing agency, read this first! Learn what to look for in an agency and what questions to ask to ensure you're making the best decision for your business.
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How Outsourced B2B Lead Generation Works & What to Look Out For

Outsourced lead generation can be an excellent way to generate B2B leads at a reduced cost. Find out how it works, and what you should look out for when hiring a company to do the work.
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Top 10 Best LinkedIn Lead Generation Services You Can Trust

We have done the research for you and found out what the best lead generation services are according to customer reviews, company reputation, and technology. Read on for our top 10 list of LinkedIn lead generation services.
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How LinkedIn Polls Can Help Your Business Generate More Leads

LinkedIn Polls make it possible to quickly and easily gather feedback from your network. Learn how you can use polls to generate leads, increase visibility, and drive traffic to your website.
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How To Create Fantastic LinkedIn Showcase Pages (+ Examples)

Follow our step-by-step LinkedIn Showcase Page creation guide to build your own optimized page and create a powerful online presence.
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How to Create High-Converting LinkedIn Conversation Ads

How do you go about creating a LinkedIn Conversation Ad? This article will provide a step-by-step guide that will take you through the entire process from start to finish.
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7 Brilliant LinkedIn Hacks That Will Skyrocket Your Brand

LinkedIn is a social media powerhouse, but most people are still only scratching the surface of what it can do. This post will help you strategically grow your business with LinkedIn brand and engagement hacks.
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Average CTR for LinkedIn Ads & How to Improve Ad Performance

This article is a must-read for any LinkedIn advertiser. You'll learn what the average CTR for LinkedIn ads is, and how you can improve your ad performance by following a few simple tips.
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7 Amazing LinkedIn Tools To Boost Your Marketing Efforts

The most powerful LinkedIn marketing tool is you. But if you're looking for some help, these 7 tools will take your LinkedIn marketing efforts to the next level.
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Intelus Agency Obtains Another 5-Star Feedback for LinkedIn Outreach Project

As a service provider, we value feedback highly because they give us an accurate picture of the experience of our partners. That’s why we’re truly proud to have received another 5-star feedback on Clutch, a B2B ratings and reviews website!
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Intelus Agency Announced as a 2022 Local Excellence Award Winner by UpCity!

We are thrilled to officially announce that we are an UpCity 2022 Local Excellence Award Winner for LinkedIn marketing!
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Essential Marketing Steps For Your LinkedIn Content Strategy

LinkedIn is the one place to connect with potential customers, but what's the best way to use it? In this article, you'll discover essential marketing steps for your LinkedIn content strategy.
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How to Recruit on LinkedIn: 10 Tips to Hire the Right People

LinkedIn is the world's largest professional network, which means it's also a great source of hires for your company. Here are 10 tips to help you recruit the right people for your company.
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10 Personal & Company LinkedIn Profile Optimization Tips

If you're looking for ways to improve your LinkedIn profile, this article has 10 personal and company LinkedIn profile optimization tips that you may want to consider.
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How Becoming a LinkedIn Publisher Will Skyrocket your Business

Content is the new currency of business. Publishing on LinkedIn is more than just a status update; it's an opportunity to tell your story, engage with your audience, and generate leads.
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How To Manage Your Company LinkedIn Page & Elevate Your Brand

Want to know how to manage your company LinkedIn page? This guide will teach you how and show you how to become a true LinkedIn expert.
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All The LinkedIn Ad Sizes You Need to Know In 2022

From the different types of ads to the sizes and what to put in the ads, we’ve got you covered.
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LinkedIn Video Ad Specs And Advertising Tips & Tricks For 2022

Here are some LinkedIn video ad specs, tips, and tricks to help you on your way to getting those clicks and earning more revenue on LinkedIn.
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7 Highly Converting LinkedIn Ad Examples To Emulate In 2022

To help you navigate the stormy waters of creating the best ads that will inspire your audience and guarantee your return on investment, we have compiled seven LinkedIn ad examples that’ll work for you: 
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10 LinkedIn Post Ideas To Boost Engagement And Reach In 2022

In search of what to post on LinkedIn that will help build LinkedIn engagement in 2022? The solution is pretty simple.
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LinkedIn Read Receipts Will Show You Who's Seen Your Message

Does LinkedIn have read receipts? This article will answer that question by explaining what LinkedIn read receipts are, how they work, and tips for improving your InMail response rate.
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How To Get Started With LinkedIn Marketing

To get started with LinkedIn marketing, most individuals and businesses have 3 options: DIY, hire a freelancer, or hire a marketing agency. When I first started out on LinkedIn, I had little to no marketing budget, but I did have some free time I could invest to get the process started, so I opted for DIY.
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How To Make A Custom Banner Image For LinkedIn Using Canva

This guide will help you understand the different types of LinkedIn banner images, why they are important, and how you can make your very own custom LinkedIn banner image, quickly and easily.
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The Ultimate Guide to LinkedIn Company Page Content: Which Posts Will Get You the Most Views?

Here's a guide to everything you need to know about LinkedIn company pages, including tips for creating successful posts that will maximize your content marketing efforts.
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25 LinkedIn Marketing Tactics To Grow Your B2B Sales

LinkedIn marketing is one of the most effective B2B marketing channels for driving awareness, generating leads, and putting high value, qualified deals in the sales pipeline.
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Intelus Agency Among Top B2B Service Providers on UpCity!

Intelus Agency is thrilled to officially announce that we are a part of the UpCity community of top B2B service providers!
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Intelus Agency Wins Top Social Media Marketing Agency Award in Alabama by Clutch

Clutch has recently come out with their 2021 leading companies and Intelus Agency was named as a leading social media marketing agency in Alabama.
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What Type Of Content Is Best For LinkedIn Marketing?

Finding out which content is the best for LinkedIn can be tricky. This article will show you how to set the right foundation for success, and how to determine which content will generate the best results.
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What Should A LinkedIn Marketing Strategy Include?

Successful LinkedIn marketing strategies are centered around specific goals & KPIs such as brand awareness, impressions, engagement, website traffic, and qualified leads.
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How Linkedin Marketing Works in 2021

There are several tactics that you can use other than simply uploading the typical text post, such as posting in multiple formats. This can make all the difference when it comes to who sees and interacts with your brand.
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Why Is LinkedIn the Most Efficient Social Media Platform for B2B?

LinkedIn is one of the many social media platforms that can be used to leverage your company’s communications. Although it may seem similar to others, it has multiple differences that make it very different from others.
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Improve Your B2B Sales Velocity Without Changing Pricing

What Is Sales Velocity And How Do You Measure It? Sales velocity is a sales tool that helps you understand the average time it takes to win a sale.
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How Your Personal LinkedIn Can Help Your Company’s Sales

When doing sales, especially in larger companies, people can forget how their personal profiles can impact and help reach their company’s sales goals and objectives.
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How To Know When You're Ready For Marketing Automation

Marketing automation can become expensive for startups and companies who don't have the time or resources to develop it to its full potential.
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How To Know If Your Company Needs More Than One Sales Pipeline

A sales pipeline is a visual representation of the buying process divided into a series of “stages” that the prospect goes through to complete the purchase.
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What Is A Sales And Marketing SLA, Or Service Level Agreement?

A Sales and Marketing Service Level Agreement is a contract that both teams agree upon to guarantee that certain processes, timelines, actions, objectives and tasks will be met in a certain way that’ll help reach common goals. 
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How Does Your FAQ's Content Fit Your Inbound Marketing Strategy?

The Frequently Asked Questions section is a website's section or page on a website that answers your company’s most received questions.
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What Is A Sales & Marketing Gap Analysis?

A Sales and Marketing Gap Analysis is a heuristic analysis framework that analyzes the current state of your sales and marketing assets, tools, resources, and processes and compares them to the ideal state.
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How is SaaS Marketing Different From Traditional Marketing?

SaaS marketing and traditional marketing have some similarities, but how are they different when looked at from a holistic perspective?
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What are the true costs of Inbound Marketing?

By now, we're pretty sure almost everyone in marketing has heard of the benefits of Inbound Marketing and how cost effective this strategy can be. Inbound marketing can help nurture leads at every stage of the customer life cycle and accelerate the buying process.
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Why CRM & Marketing Automation Is Causing A Rise In BDRs

Despite the advances in technology and automation, in even the most complex and independent sales systems it is likely there is always going to be the need for at least one person to be involved at some point to, for example, control the quality of the lead, interpret the information, answer questions from leads, add missing data or trigger events.
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Questions Typical Marketing Agencies Ask Potential Clients

Choosing your digital marketing agency is hard work. Since services offered by agencies rely solely on the people and processes behind them, it’s likely no amount of information you’ll find online will convince you to make a decision until you've talked to a sales rep.
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Tips For Every Stage Of The Sales Process

Different companies have different sales processes depending on many variables like the size or their teams, the complexity of the sale, the reiteration of purchase made by customers, the amount of budget they have, among others. 
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How are Sales Strategies and Webpage Strategies connected?

The line between sales and marketing is constantly getting closer as digital tools help bring them closer than ever before. Marketing’s role is to help your sales team get the tools they need to be able to sell.
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Marketing Automation Implementation: DIY Or Get Help?

Taking on marketing automation is a time-consuming task. Anyone who’s done it can tell you that. It requires a lot of process development, analytical thinking, and content creation.
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How To Choose Between In-House and Outsourced Marketing

When you find yourself needing to expand your marketing efforts, how you spend your budget next is crucial to how your business is going to evolve.
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18 Marketing Automation Tools to Boost Sales Conversions and ROI

Marketing is essential for all businesses, but as your clientele evolves, so does your marketing landscape. With an increasing customer base, you need to spend more time to keep up the pace.
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5 Questions Every Growth Focused CEO Should Ask Themselves

In this article you will learn the five questions every growth focused CEO should ask themselves in order to build a company that lasts grows and thrives and a competitive marketplace.
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Sales Funnel Recycling 101: Re-Engaging Old Leads & Customers

Extensive market studies have shown that you're 60-70% likely to sell an existing customer, while the success rate with new prospects is only 5-20%. If you're looking to quickly boost revenue without spending a fortune to acquire a new audience, try focusing on the leads and customers you already have and how you can help them progress down the sales funnel to become customers.
Chris Mitchell
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Essentials of Selling to Multiple B2B Decision Makers

B2B sales, or business-to-business sales, when involved with multiple decision-makers, can be a lengthy procedure. According to a study by Gartner, the average buying group for relatively complex B2B solutions includes 6 to 10 decision-makers.
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Part Salesperson - Part Robot! The Great Digital Balancing Act

Find out how digital transformation and automation have modernized the sales process and everything that revolves around it.
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Four Strategies to Refine Your Funnel & Boost Email Marketing

For any marketing campaign, email marketing works as a foundation. Strategically executed email marketing efforts have the potential to nurture leads and replenish the sales funnel.
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10 Ways Content Marketing Can Support Your B2B Sales Process

Any company, whether B2B or B2C, aims to establish a connection with their end-customers. However, technological advancements, like the internet, have significantly disrupted sales and marketing. 
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Top 5 Marketing Mistakes Costing Local Businesses Money

Customers are searching for your solutions online. This article will help you get in front of more of those customers, and do so in a way that makes you stand out as the clear choice among your competitors.
Chris Mitchell
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6 Step Digital Marketing Plan For Commercial Lending

If you're passionate about helping as many business owners as possible get the funding they need to run their business, then you will find this article very helpful for growing your small business loan company.
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Influencer Marketing Strategies To 10x Brand Growth & Sales

Influencer marketing is transforming the way brands connect with their audience online. People buy from people they know, like and trust, and influencers are a way to scale brand growth rapidly without paid digital ads or SEO tactics.
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Generate 500% More Linkedin B2B Leads With This Blueprint

Roughly 80% of B2B leads are sourced from Linkedin, giving you a golden opportunity to leverage Linkedin to generate a predictable flow of high quality leads for your business.
Chris Mitchell
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5 Proven Strategies For Data-Driven Brand Positioning

Branding can be tricky especially if you are going in blind. Using data to develop an effective brand strategy can change the game for your business by helping you uniquely position your brand in the marketplace.
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10 eComm Tips To Lower Abandoned Carts & Grow Revenue

eCommerce can be a tricky business as customer behaviors are constantly changing and evolving as technology also evolves to create new and more convenient ways for consumers to buy online.
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3 Step Process For Data-Driven Marketing Success Online

Digital marketing is an expensive process, which is why it is so important to use data-driven marketing to get the best ROI from your digital marketing efforts.
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IHOP to IHOB Marketing Stunt - Success or Failure?

IHOB returned to calling themselves IHOP, and they admitted the change was all part of a marketing stunt, but did it work, or was it a complete failure?
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Hospitality Design Marketing – 5 Strategies To Win More Projects

Businesses in the hospitality design space have very specific and unique needs when it comes to hospitality design marketing and lead generation.
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10 Quick Tips For Hiring The Best Web Designer Or Digital Agency

Hiring a web designer or digital agency can be a scary thing for many people, especially if they have been burned before be agencies that made promises they didn't deliver on.
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Top 5 Artificial Intelligence That Supercharge Business Growth

Artifical Intelligence is becoming increasingly popular, as brands move towards automation, data and machine intelligence to grow their business in the real of digital.
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4 Ways Information Architecture Can Influence Business Growth

This article will show you how information architecture can lead to business growth by properly planning the architecture of the information displayed on your website or application.
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5 Interesting Facts About Customer Centric Companies

More companies are turning to customer centric design in their quest for higher conversions and ROI from their digital marketing and even offline marketing channels.
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