In search of what to post on LinkedIn that will help build LinkedIn engagement in 2022? The solution is pretty simple.
You have to post GREAT content on LinkedIn consistently.
But coming up with unique, new, and organic LinkedIn post ideas daily can be difficult.
Well, it doesn't have to be!
We have put together some fantastic ideas below. These will make you a LinkedIn superstar and boost your business this year.
Let's go through all the ideas with examples one by one.
LinkedIn provides its audience with a feature known as LinkedIn articles. You can write articles on the LinkedIn platform. The articles can be up to 110,000 characters long, which is more than the 3,000 characters you get on a status update.
Additionally, you get features like linking an image and creating headlines. Let's just say it's similar to microblogging.
Here is an example:
As you can see, these articles are an excellent way to share your thoughts, but you need to make sure that your article gives value to the reader. Only then will it gain engagement.
Your main objective is to provide value to the person reading your posts. For example, you can simply post or create a status update that describes a good use of some popular tool.
You can also create a comprehensive guide on tips for using complex software for beginners. In both cases, the advantage of this kind of content is that it gives tangible value to all your readers. It provides something they can utilize to succeed in their career.
As you gain the readers' attention, they will continue to follow you and engage on your LinkedIn profile.
Here is an example:
Let's talk about one of the most obvious LinkedIn post ideas you can go with. Just tell the world how your business is growing and helping customers daily.
You can also write about all the values that are crucial to your business or you as a business owner. Showcase it appropriately so that it looks appealing to the audience and allows you to boost your brand.
Pro Tip: Ensure that your brand story aligns with your entire LinkedIn content strategy.
Here is an example of a post from co-founder Harshit's LinkedIn where he talks about female inclusion.
You can get great mileage from webinars. You don't have to rely only on posting the entire webinar as a single content piece. You can take out clips highlighting specific ideas/points and then post them on your LinkedIn profile.
Also, add subtitles so that people can get the idea without using the audio . In this way, they will get the gist of the clip the moment they scroll to it.
If you have a fantastic job opening on LinkedIn, you can share that post on your page. This way, your audience will also see it, and you will end up helping someone.
For instance, view this fantastic post example.
Another idea to post on LinkedIn is to post hiring experiences. You may have been part of a job interview, as an employer, or as a job-seeker. From there, you might have many insights about the hiring process that you can share with your audience. Your insights may make your audience a bit wiser.
Here is a sample post by Alan Collins, the founder of Success in HR. The post shows precisely what we mean.
Find out ways in which your customers or employees can make content for you. It can be reviews, testimonials, or personal thoughts.
The most significant advantage of user-generated content or employee-generated content is that it enhances your LinkedIn profile. In addition, it provides you with more posts to fill your content pipeline. If you ask more people to create content for your business, the result will be varied and diverse posts, which will surely keep all of your employees and customers engaged.
Lastly, since the content is made by employees or customers, it carries more significance in terms of authenticity compared to branded content.
In search of a post idea that you can quickly post on LinkedIn?
Quotes will rescue you from the analysis paralysis.
Find a quote that you think is amazing. Think Elon Musk, Martin Luther King Jr, Nelson Mandela, Steve Jobs, or Mahatma Gandhi. The list of great personalities goes on and on. If you feel inspired, you can write an insightful quote yourself.
The main point is that sharing good quotes on your LinkedIn never gets old. The most fantastic part is that you will never run out of quotes.
For instance, in this post by Dr. Travis Bradberry, co-author of Emotional Intelligence 2.0 and President at TalentSmart, shares an inspirational quote said by George Eliot. The result was increased engagement, as you can see.
You will come across conversations that involve many people on LinkedIn from time to time. Such discussions are a fantastic opportunity to shed light on your own LinkedIn profile.
But make sure you have accurate and complete information about the whole subject, and most notably, your input adds good value. If you succeed, you will attract people who want to connect with you or follow your pages.
One of the ideal ways to engage your audience is to make a post using a hashtag that the majority of the people are using.
What does that mean? The readers are already discussing the topic, so you know that it's a catchy conversation. This is a tried and tested content idea that works well for engagement purposes.
For instance, see a LinkedIn post published by Gina Stracuzzi, the Business Development Strategist and co-Founder & Director of Women in Sales Leadership Forum.
Check out how she utilized the hashtag #RecommendedReading to discuss a podcast she wants her viewers to see. That's neat, right?
Now that we are done with some post ideas, let's check out some tips that will help you boost your presence on LinkedIn.
Just follow these tips, and you will be on your way to building a more substantial presence on LinkedIn. It will answer all your queries on what to post on LinkedIn.
Use our ideas and tips above to enhance your network, build your brand, and increase your sales. Many businesses already have used these ideas and they are getting amazing results.
Some things might work for you, and some might not. It all depends on the type of business you are operating. It's a trial and error process. Try out these content ideas and tell us if it helped.