Artificial Intelligence

Top 5 Artificial Intelligence Tools That Will Supercharge Your Business Online

Post by
Chris Mitchell
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1. Adobe Predictive Analytics

Predictive Analytics by Adobe gives you the intelligent statistical tools to pull insights from big data in order to accurately forecast customer behavior. This gives you the power to create and deploy targeted data-driven marketing experiences that drive customer engagement and generate revenue for your business.

2. AI Powered Chatbots

Chatbots like IBM Watson and Drift give you the power of AI in a simple integration that empowers your web interface with a solution for helping customers by answering their questions and getting them to the right products, services and information they are looking for when they come across your website. This can free up money spent on live chat reps, which can be re-purposed on more meaningful jobs that are better suited for humans.

3. Audience Insights & In Market Audiences

Audience Insights by Google helps you find new audiences by showing valuable information about the people in your remarketing lists. The magic of audience insights is unleashed through the power of artificial intelligence when combined with Google's In Market Audiences to help you unlock new opportunities by serving up your ads to customers at just the right time when they are in the market for your products and services.

4. Content Marketing with AI Generated Content

Wordsmith is the natural language generation platform that transforms your data into insightful narrative. The AI powered software helps you write meaningful narratives for your content marketing to engage customers by using customer centric insights pulled from data about your business and customers.

5. Optimize Website For AI Powered Voice Search

With the rise of automated voice assistants like Google Assistant, Alex, Siri, and many more, is should be of no surprise that more and more business are adopting AI powered voice assistants into their website and apps. If your business relies heavily on eCommerce, or providing vast amounts of information to customers based on search, we highly recommend integrating voice assistance into your web interface since customers are now beginning to expect this technology in order to get solutions to their problems quickly and efficiently in the fast paced world we live in.

Conclusion

Many people are frightened by the idea of artificial intelligence mostly due to movies like I Robot, and Ex-Machina, however we believe in using artificial intelligence to help humans, not replace them. By replacing simple repetitive jobs like live chat reps, those employees can be re-assigned to jobs that are more meaningful which require human intelligence that cannot be replaced by machines while increasing productivity and ROI.

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