Inbound Marketing

LinkedIn is the one place to connect with potential customers, but what's the best way to use it? In this article, you'll discover essential marketing steps for your LinkedIn content strategy.

Content is the new currency of business. Publishing on LinkedIn is more than just a status update; it's an opportunity to tell your story, engage with your audience, and generate leads.

Want to know how to manage your company LinkedIn page? This guide will teach you how and show you how to become a true LinkedIn expert.

Here are some LinkedIn video ad specs, tips, and tricks to help you on your way to getting those clicks and earning more revenue on LinkedIn.

To help you navigate the stormy waters of creating the best ads that will inspire your audience and guarantee your return on investment, we have compiled seven LinkedIn ad examples that’ll work for you: 

In search of what to post on LinkedIn that will help build LinkedIn engagement in 2022? The solution is pretty simple.

To get started with LinkedIn marketing, most individuals and businesses have 3 options: DIY, hire a freelancer, or hire a marketing agency. When I first started out on LinkedIn, I had little to no marketing budget, but I did have some free time I could invest to get the process started, so I opted for DIY.

LinkedIn marketing is one of the most effective B2B marketing channels for driving awareness, generating leads, and putting high value, qualified deals in the sales pipeline.

Finding out which content is the best for LinkedIn can be tricky. This article will show you how to set the right foundation for success, and how to determine which content will generate the best results.

When doing sales, especially in larger companies, people can forget how their personal profiles can impact and help reach their company’s sales goals and objectives.

Buyer personas are semi-fictional representations of your actual customers created based on research and real data based on existing customers. Each buyer persona is a type of client that shares specific attributes and traits that make them interact similarly in the buying process.

A Sales and Marketing Gap Analysis is a heuristic analysis framework that analyzes the current state of your sales and marketing assets, tools, resources, and processes and compares them to the ideal state.

SaaS marketing and traditional marketing have some similarities, but how are they different when looked at from a holistic perspective?

By now, we're pretty sure almost everyone in marketing has heard of the benefits of Inbound Marketing and how cost effective this strategy can be. Inbound marketing can help nurture leads at every stage of the customer life cycle and accelerate the buying process.

Choosing your digital marketing agency is hard work. Since services offered by agencies rely solely on the people and processes behind them, it’s likely no amount of information you’ll find online will convince you to make a decision until you've talked to a sales rep.

You may have the biggest budget, the best design, reputation, and information but people may still not reach it or may reach it and immediately drop off.

Taking on marketing automation is a time-consuming task. Anyone who’s done it can tell you that. It requires a lot of process development, analytical thinking, and content creation.

When you find yourself needing to expand your marketing efforts, how you spend your budget next is crucial to how your business is going to evolve.

2020 is an exciting year for lead generation because of tools like marketing automation, chatbots, behavior-based lead scoring and marketing personalization to provide more relevant buying experiences that result in higher conversion rates.

Extensive market studies have shown that you're 60-70% likely to sell an existing customer, while the success rate with new prospects is only 5-20%. If you're looking to quickly boost revenue without spending a fortune to acquire a new audience, try focusing on the leads and customers you already have and how you can help them progress down the sales funnel to become customers.

B2B sales, or business-to-business sales, when involved with multiple decision-makers, can be a lengthy procedure. According to a study by Gartner, the average buying group for relatively complex B2B solutions includes 6 to 10 decision-makers.

For any marketing campaign, email marketing works as a foundation. Strategically executed email marketing efforts have the potential to nurture leads and replenish the sales funnel.

Any company, whether B2B or B2C, aims to establish a connection with their end-customers. However, technological advancements, like the internet, have significantly disrupted sales and marketing. 

If you're passionate about helping as many business owners as possible get the funding they need to run their business, then you will find this article very helpful for growing your small business loan company.

Influencer marketing is transforming the way brands connect with their audience online. People buy from people they know, like and trust, and influencers are a way to scale brand growth rapidly without paid digital ads or SEO tactics.

Roughly 80% of B2B leads are sourced from Linkedin, giving you a golden opportunity to leverage Linkedin to generate a predictable flow of high quality leads for your business.

In the ever changing world of consumers, customer experience trends are constantly evolving to keep up with changing purchasing behaviors and customer needs.

Digital marketing is an expensive process, which is why it is so important to use data-driven marketing to get the best ROI from your digital marketing efforts.

Businesses in the hospitality design space have very specific and unique needs when it comes to hospitality design marketing and lead generation.