Inbound Marketing

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Essential Marketing Steps For Your LinkedIn Content Strategy

LinkedIn is the one place to connect with potential customers, but what's the best way to use it? In this article, you'll discover essential marketing steps for your LinkedIn content strategy.
Chris Mitchell
March 21, 2022
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How Becoming a LinkedIn Publisher Will Skyrocket your Business

Content is the new currency of business. Publishing on LinkedIn is more than just a status update; it's an opportunity to tell your story, engage with your audience, and generate leads.
Chris Mitchell
March 21, 2022
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How To Manage Your Company LinkedIn Page & Elevate Your Brand

Want to know how to manage your company LinkedIn page? This guide will teach you how and show you how to become a true LinkedIn expert.
Chris Mitchell
March 21, 2022
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LinkedIn Video Ad Specs And Advertising Tips & Tricks For 2022

Here are some LinkedIn video ad specs, tips, and tricks to help you on your way to getting those clicks and earning more revenue on LinkedIn.
Chris Mitchell
March 21, 2022
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7 Highly Converting LinkedIn Ad Examples To Emulate In 2022

To help you navigate the stormy waters of creating the best ads that will inspire your audience and guarantee your return on investment, we have compiled seven LinkedIn ad examples that’ll work for you: 
Chris Mitchell
March 21, 2022
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10 LinkedIn Post Ideas To Boost Engagement And Reach In 2022

In search of what to post on LinkedIn that will help build LinkedIn engagement in 2022? The solution is pretty simple.
Chris Mitchell
March 21, 2022
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How To Get Started With LinkedIn Marketing

To get started with LinkedIn marketing, most individuals and businesses have 3 options: DIY, hire a freelancer, or hire a marketing agency. When I first started out on LinkedIn, I had little to no marketing budget, but I did have some free time I could invest to get the process started, so I opted for DIY.
Chris Mitchell
March 21, 2022
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25 LinkedIn Marketing Tactics To Grow Your B2B Sales

LinkedIn marketing is one of the most effective B2B marketing channels for driving awareness, generating leads, and putting high value, qualified deals in the sales pipeline.
Chris Mitchell
March 21, 2022
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What Type Of Content Is Best For LinkedIn Marketing?

Finding out which content is the best for LinkedIn can be tricky. This article will show you how to set the right foundation for success, and how to determine which content will generate the best results.
Chris Mitchell
March 21, 2022
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How Your Personal LinkedIn Can Help Your Company’s Sales

When doing sales, especially in larger companies, people can forget how their personal profiles can impact and help reach their company’s sales goals and objectives.
Chris Mitchell
March 21, 2022
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Most Common Mistakes When Creating Buyer Personas

Buyer personas are semi-fictional representations of your actual customers created based on research and real data based on existing customers. Each buyer persona is a type of client that shares specific attributes and traits that make them interact similarly in the buying process.
Sonia Osinski
March 21, 2022
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What Is A Sales & Marketing Gap Analysis?

A Sales and Marketing Gap Analysis is a heuristic analysis framework that analyzes the current state of your sales and marketing assets, tools, resources, and processes and compares them to the ideal state.
Chris Mitchell
March 21, 2022
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How is SaaS Marketing Different From Traditional Marketing?

SaaS marketing and traditional marketing have some similarities, but how are they different when looked at from a holistic perspective?
Chris Mitchell
March 21, 2022
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What are the true costs of Inbound Marketing?

By now, we're pretty sure almost everyone in marketing has heard of the benefits of Inbound Marketing and how cost effective this strategy can be. Inbound marketing can help nurture leads at every stage of the customer life cycle and accelerate the buying process.
Chris Mitchell
March 21, 2022
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Questions Typical Marketing Agencies Ask Potential Clients

Choosing your digital marketing agency is hard work. Since services offered by agencies rely solely on the people and processes behind them, it’s likely no amount of information you’ll find online will convince you to make a decision until you've talked to a sales rep.
Chris Mitchell
March 21, 2022
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Why isn't my website reaching its target audience?

You may have the biggest budget, the best design, reputation, and information but people may still not reach it or may reach it and immediately drop off.
Sonia Osinski
March 21, 2022
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Marketing Automation Implementation: DIY Or Get Help?

Taking on marketing automation is a time-consuming task. Anyone who’s done it can tell you that. It requires a lot of process development, analytical thinking, and content creation.
Chris Mitchell
March 21, 2022
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How To Choose Between In-House and Outsourced Marketing

When you find yourself needing to expand your marketing efforts, how you spend your budget next is crucial to how your business is going to evolve.
Chris Mitchell
March 21, 2022
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What Is Lead Generation? The 2020 Guide To Generating Leads

2020 is an exciting year for lead generation because of tools like marketing automation, chatbots, behavior-based lead scoring and marketing personalization to provide more relevant buying experiences that result in higher conversion rates.
Sonia Osinski
March 21, 2022
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Sales Funnel Recycling 101: Re-Engaging Old Leads & Customers

Extensive market studies have shown that you're 60-70% likely to sell an existing customer, while the success rate with new prospects is only 5-20%. If you're looking to quickly boost revenue without spending a fortune to acquire a new audience, try focusing on the leads and customers you already have and how you can help them progress down the sales funnel to become customers.
Chris Mitchell
March 21, 2022
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Essentials of Selling to Multiple B2B Decision Makers

B2B sales, or business-to-business sales, when involved with multiple decision-makers, can be a lengthy procedure. According to a study by Gartner, the average buying group for relatively complex B2B solutions includes 6 to 10 decision-makers.
Chris Mitchell
March 21, 2022
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Four Strategies to Refine Your Funnel & Boost Email Marketing

For any marketing campaign, email marketing works as a foundation. Strategically executed email marketing efforts have the potential to nurture leads and replenish the sales funnel.
Chris Mitchell
March 21, 2022
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10 Ways Content Marketing Can Support Your B2B Sales Process

Any company, whether B2B or B2C, aims to establish a connection with their end-customers. However, technological advancements, like the internet, have significantly disrupted sales and marketing. 
Chris Mitchell
March 21, 2022
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6 Step Digital Marketing Plan For Commercial Lending

If you're passionate about helping as many business owners as possible get the funding they need to run their business, then you will find this article very helpful for growing your small business loan company.
Chris Mitchell
March 21, 2022
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Influencer Marketing Strategies To 10x Brand Growth & Sales

Influencer marketing is transforming the way brands connect with their audience online. People buy from people they know, like and trust, and influencers are a way to scale brand growth rapidly without paid digital ads or SEO tactics.
Chris Mitchell
March 21, 2022
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Generate 500% More Linkedin B2B Leads With This Blueprint

Roughly 80% of B2B leads are sourced from Linkedin, giving you a golden opportunity to leverage Linkedin to generate a predictable flow of high quality leads for your business.
Chris Mitchell
March 21, 2022
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12 Customer Experience Trends For Growing Revenue

In the ever changing world of consumers, customer experience trends are constantly evolving to keep up with changing purchasing behaviors and customer needs.
Alicia Mitchell
March 21, 2022
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3 Step Process For Data-Driven Marketing Success Online

Digital marketing is an expensive process, which is why it is so important to use data-driven marketing to get the best ROI from your digital marketing efforts.
Chris Mitchell
March 21, 2022
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Hospitality Design Marketing – 5 Strategies To Win More Projects

Businesses in the hospitality design space have very specific and unique needs when it comes to hospitality design marketing and lead generation.
Chris Mitchell
March 21, 2022
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