“ A Sales and Marketing Gap Analysis is a heuristic analysis framework that analyzes the current state of your sales and marketing assets, tools, resources, and processes and compares them to the ideal state.”
To make the sales and marketing gap analysis process as easy and smooth as possible, it's crucial to create a clear strategy that makes sure every person involved will be able to know their tasks and how they should work according to the different situations that can arise, to make sure that everyone is working efficiently and that clients and leads are being attended to as best as possible.
This type of methodology is meant to give you clarity and insight into the current state of your sales & marketing organization, and it’s desired future state. It helps you plan out what you'll need to do in the following months or years in the company and where to focus your most significant efforts on next.
New sales and marketing senior or director staff will especially benefit from this type of exercise since it can provide a detailed perspective into what they need to look into and how to plan their next critical months that will define how they work with their new team and what their first steps in the company will be.
This doesn’t mean that it’s not a valuable resource for other people in the company as well. It can provide the management teams with great insights and improve planning. In monthly, quarterly, and annual company meetings, for example, it can also serve as a great tool to discuss next steps and priorities moving forward.
At Intelus, we’ve helped multiple companies get a head start on their sales and marketing strategies. You can reach out to us for a free 30-minute consultation to learn more about how to leverage your marketing and sales processes and better use your resources to adapt to your strategies.