Branding

Branding can be tricky especially if you are going in blind. Using data to develop an effective brand strategy can change the game for your business by helping you uniquely position your brand in the marketplace.

IHOB returned to calling themselves IHOP, and they admitted the change was all part of a marketing stunt, but did it work, or was it a complete failure?

More companies are turning to customer centric design in their quest for higher conversions and ROI from their digital marketing and even offline marketing channels.