Growth Strategies

This guide is going to take a closer look at a few things you can do to build a solid LinkedIn strategy for your business.

Outsourced lead generation can be an excellent way to generate B2B leads at a reduced cost. Find out how it works, and what you should look out for when hiring a company to do the work.

LinkedIn Polls make it possible to quickly and easily gather feedback from your network. Learn how you can use polls to generate leads, increase visibility, and drive traffic to your website.

How do you go about creating a LinkedIn Conversation Ad? This article will provide a step-by-step guide that will take you through the entire process from start to finish.

LinkedIn is a social media powerhouse, but most people are still only scratching the surface of what it can do. This post will help you strategically grow your business with LinkedIn brand and engagement hacks.

To get started with LinkedIn marketing, most individuals and businesses have 3 options: DIY, hire a freelancer, or hire a marketing agency. When I first started out on LinkedIn, I had little to no marketing budget, but I did have some free time I could invest to get the process started, so I opted for DIY.

This guide will help you understand the different types of LinkedIn banner images, what LinkedIn banner size to use, and how you can make your very own custom LinkedIn banner image, quickly and easily.

LinkedIn marketing is one of the most effective B2B marketing channels for driving awareness, generating leads, and putting high value, qualified deals in the sales pipeline.

Successful LinkedIn marketing strategies are centered around specific goals & KPIs such as brand awareness, impressions, engagement, website traffic, and qualified leads.

What Is Sales Velocity And How Do You Measure It? Sales velocity is a sales tool that helps you understand the average time it takes to win a sale.

Marketing automation can become expensive for startups and companies who don't have the time or resources to develop it to its full potential.

A sales pipeline is a visual representation of the buying process divided into a series of “stages” that the prospect goes through to complete the purchase.

Buyer personas are semi-fictional representations of your actual customers created based on research and real data based on existing customers. Each buyer persona is a type of client that shares specific attributes and traits that make them interact similarly in the buying process.

An Ideal Customer Profile is a description of a hypothetical company or person that you would most like to do business with.

A Sales and Marketing Gap Analysis is a heuristic analysis framework that analyzes the current state of your sales and marketing assets, tools, resources, and processes and compares them to the ideal state.

SaaS marketing and traditional marketing have some similarities, but how are they different when looked at from a holistic perspective?

Despite the advances in technology and automation, in even the most complex and independent sales systems it is likely there is always going to be the need for at least one person to be involved at some point to, for example, control the quality of the lead, interpret the information, answer questions from leads, add missing data or trigger events.

Taking on marketing automation is a time-consuming task. Anyone who’s done it can tell you that. It requires a lot of process development, analytical thinking, and content creation.

2020 is an exciting year for lead generation because of tools like marketing automation, chatbots, behavior-based lead scoring and marketing personalization to provide more relevant buying experiences that result in higher conversion rates.

Marketing is essential for all businesses, but as your clientele evolves, so does your marketing landscape. With an increasing customer base, you need to spend more time to keep up the pace.

In this article you will learn the five questions every growth focused CEO should ask themselves in order to build a company that lasts grows and thrives and a competitive marketplace.

Extensive market studies have shown that you're 60-70% likely to sell an existing customer, while the success rate with new prospects is only 5-20%. If you're looking to quickly boost revenue without spending a fortune to acquire a new audience, try focusing on the leads and customers you already have and how you can help them progress down the sales funnel to become customers.

B2B sales, or business-to-business sales, when involved with multiple decision-makers, can be a lengthy procedure. According to a study by Gartner, the average buying group for relatively complex B2B solutions includes 6 to 10 decision-makers.

Find out how digital transformation and automation have modernized the sales process and everything that revolves around it.

For any marketing campaign, email marketing works as a foundation. Strategically executed email marketing efforts have the potential to nurture leads and replenish the sales funnel.

Any company, whether B2B or B2C, aims to establish a connection with their end-customers. However, technological advancements, like the internet, have significantly disrupted sales and marketing. 

If you're passionate about helping as many business owners as possible get the funding they need to run their business, then you will find this article very helpful for growing your small business loan company.

Influencer marketing is transforming the way brands connect with their audience online. People buy from people they know, like and trust, and influencers are a way to scale brand growth rapidly without paid digital ads or SEO tactics.

Roughly 80% of B2B leads are sourced from Linkedin, giving you a golden opportunity to leverage Linkedin to generate a predictable flow of high quality leads for your business.

Branding can be tricky especially if you are going in blind. Using data to develop an effective brand strategy can change the game for your business by helping you uniquely position your brand in the marketplace.

Digital marketing is an expensive process, which is why it is so important to use data-driven marketing to get the best ROI from your digital marketing efforts.

Businesses in the hospitality design space have very specific and unique needs when it comes to hospitality design marketing and lead generation.