Growth Strategies

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How to Create High-Converting LinkedIn Conversation Ads

How do you go about creating a LinkedIn Conversation Ad? This article will provide a step-by-step guide that will take you through the entire process from start to finish.
Chris Mitchell
March 21, 2022
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7 Brilliant LinkedIn Hacks That Will Skyrocket Your Brand

LinkedIn is a social media powerhouse, but most people are still only scratching the surface of what it can do. This post will help you strategically grow your business with LinkedIn brand and engagement hacks.
Chris Mitchell
March 21, 2022
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How To Get Started With LinkedIn Marketing

To get started with LinkedIn marketing, most individuals and businesses have 3 options: DIY, hire a freelancer, or hire a marketing agency. When I first started out on LinkedIn, I had little to no marketing budget, but I did have some free time I could invest to get the process started, so I opted for DIY.
Chris Mitchell
March 21, 2022
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How To Make A Custom Banner Image For LinkedIn Using Canva

This guide will help you understand the different types of LinkedIn banner images, why they are important, and how you can make your very own custom LinkedIn banner image, quickly and easily.
Chris Mitchell
March 21, 2022
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25 LinkedIn Marketing Tactics To Grow Your B2B Sales

LinkedIn marketing is one of the most effective B2B marketing channels for driving awareness, generating leads, and putting high value, qualified deals in the sales pipeline.
Chris Mitchell
March 21, 2022
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What Should A LinkedIn Marketing Strategy Include?

Successful LinkedIn marketing strategies are centered around specific goals & KPIs such as brand awareness, impressions, engagement, website traffic, and qualified leads.
Chris Mitchell
March 21, 2022
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Improve Your B2B Sales Velocity Without Changing Pricing

What Is Sales Velocity And How Do You Measure It? Sales velocity is a sales tool that helps you understand the average time it takes to win a sale.
Chris Mitchell
March 21, 2022
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How To Know When You're Ready For Marketing Automation

Marketing automation can become expensive for startups and companies who don't have the time or resources to develop it to its full potential.
Chris Mitchell
March 21, 2022
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How To Know If Your Company Needs More Than One Sales Pipeline

A sales pipeline is a visual representation of the buying process divided into a series of “stages” that the prospect goes through to complete the purchase.
Chris Mitchell
March 21, 2022
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Most Common Mistakes When Creating Buyer Personas

Buyer personas are semi-fictional representations of your actual customers created based on research and real data based on existing customers. Each buyer persona is a type of client that shares specific attributes and traits that make them interact similarly in the buying process.
Sonia Osinski
March 21, 2022
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What Is An Ideal Customer Profile or ICP?

An Ideal Customer Profile is a description of a hypothetical company or person that you would most like to do business with.
Sonia Osinski
March 21, 2022
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What Is A Sales & Marketing Gap Analysis?

A Sales and Marketing Gap Analysis is a heuristic analysis framework that analyzes the current state of your sales and marketing assets, tools, resources, and processes and compares them to the ideal state.
Chris Mitchell
March 21, 2022
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How is SaaS Marketing Different From Traditional Marketing?

SaaS marketing and traditional marketing have some similarities, but how are they different when looked at from a holistic perspective?
Chris Mitchell
March 21, 2022
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Why CRM & Marketing Automation Is Causing A Rise In BDRs

Despite the advances in technology and automation, in even the most complex and independent sales systems it is likely there is always going to be the need for at least one person to be involved at some point to, for example, control the quality of the lead, interpret the information, answer questions from leads, add missing data or trigger events.
Chris Mitchell
March 21, 2022
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Marketing Automation Implementation: DIY Or Get Help?

Taking on marketing automation is a time-consuming task. Anyone who’s done it can tell you that. It requires a lot of process development, analytical thinking, and content creation.
Chris Mitchell
March 21, 2022
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What Is Lead Generation? The 2020 Guide To Generating Leads

2020 is an exciting year for lead generation because of tools like marketing automation, chatbots, behavior-based lead scoring and marketing personalization to provide more relevant buying experiences that result in higher conversion rates.
Sonia Osinski
March 21, 2022
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18 Marketing Automation Tools to Boost Sales Conversions and ROI

Marketing is essential for all businesses, but as your clientele evolves, so does your marketing landscape. With an increasing customer base, you need to spend more time to keep up the pace.
Chris Mitchell
March 21, 2022
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5 Questions Every Growth Focused CEO Should Ask Themselves

In this article you will learn the five questions every growth focused CEO should ask themselves in order to build a company that lasts grows and thrives and a competitive marketplace.
Chris Mitchell
March 21, 2022
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Sales Funnel Recycling 101: Re-Engaging Old Leads & Customers

Extensive market studies have shown that you're 60-70% likely to sell an existing customer, while the success rate with new prospects is only 5-20%. If you're looking to quickly boost revenue without spending a fortune to acquire a new audience, try focusing on the leads and customers you already have and how you can help them progress down the sales funnel to become customers.
Chris Mitchell
March 21, 2022
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Essentials of Selling to Multiple B2B Decision Makers

B2B sales, or business-to-business sales, when involved with multiple decision-makers, can be a lengthy procedure. According to a study by Gartner, the average buying group for relatively complex B2B solutions includes 6 to 10 decision-makers.
Chris Mitchell
March 21, 2022
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Part Salesperson - Part Robot! The Great Digital Balancing Act

Find out how digital transformation and automation have modernized the sales process and everything that revolves around it.
Chris Mitchell
March 21, 2022
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Four Strategies to Refine Your Funnel & Boost Email Marketing

For any marketing campaign, email marketing works as a foundation. Strategically executed email marketing efforts have the potential to nurture leads and replenish the sales funnel.
Chris Mitchell
March 21, 2022
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10 Ways Content Marketing Can Support Your B2B Sales Process

Any company, whether B2B or B2C, aims to establish a connection with their end-customers. However, technological advancements, like the internet, have significantly disrupted sales and marketing. 
Chris Mitchell
March 21, 2022
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6 Step Digital Marketing Plan For Commercial Lending

If you're passionate about helping as many business owners as possible get the funding they need to run their business, then you will find this article very helpful for growing your small business loan company.
Chris Mitchell
March 21, 2022
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Influencer Marketing Strategies To 10x Brand Growth & Sales

Influencer marketing is transforming the way brands connect with their audience online. People buy from people they know, like and trust, and influencers are a way to scale brand growth rapidly without paid digital ads or SEO tactics.
Chris Mitchell
March 21, 2022
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Generate 500% More Linkedin B2B Leads With This Blueprint

Roughly 80% of B2B leads are sourced from Linkedin, giving you a golden opportunity to leverage Linkedin to generate a predictable flow of high quality leads for your business.
Chris Mitchell
March 21, 2022
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5 Proven Strategies For Data-Driven Brand Positioning

Branding can be tricky especially if you are going in blind. Using data to develop an effective brand strategy can change the game for your business by helping you uniquely position your brand in the marketplace.
Chris Mitchell
March 21, 2022
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3 Step Process For Data-Driven Marketing Success Online

Digital marketing is an expensive process, which is why it is so important to use data-driven marketing to get the best ROI from your digital marketing efforts.
Chris Mitchell
March 21, 2022
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Hospitality Design Marketing – 5 Strategies To Win More Projects

Businesses in the hospitality design space have very specific and unique needs when it comes to hospitality design marketing and lead generation.
Chris Mitchell
March 21, 2022
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