Growth Strategies

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Most Common Mistakes When Creating Buyer Personas

Buyer personas are semi-fictional representations of your actual customers created based on research and real data based on existing customers. Each buyer persona is a type of client that shares specific attributes and traits that make them interact similarly in the buying process.
Sonia Osinski
August 18, 2020
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Sales

What Is An Ideal Customer Profile or ICP?

An Ideal Customer Profile is a description of a hypothetical company or person that you would most like to do business with.
Sonia Osinski
August 18, 2020
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Sales

What Is A Sales & Marketing Gap Analysis?

A Sales and Marketing Gap Analysis is a heuristic analysis framework that analyzes the current state of your sales and marketing assets, tools, resources, and processes and compares them to the ideal state.
Chris Mitchell
August 18, 2020
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How is SaaS Marketing Different From Traditional Marketing?

SaaS marketing and traditional marketing have some similarities, but how are they different when looked at from a holistic perspective?
Chris Mitchell
August 18, 2020
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Sales

Why CRM & Marketing Automation Is Causing A Rise In BDRs

Despite the advances in technology and automation, in even the most complex and independent sales systems it is likely there is always going to be the need for at least one person to be involved at some point to, for example, control the quality of the lead, interpret the information, answer questions from leads, add missing data or trigger events.
Chris Mitchell
August 18, 2020
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Marketing

Marketing Automation Implementation: DIY Or Get Help?

Taking on marketing automation is a time-consuming task. Anyone who’s done it can tell you that. It requires a lot of process development, analytical thinking, and content creation.
Chris Mitchell
August 18, 2020
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What Is Lead Generation? The 2020 Guide To Generating Leads

2020 is an exciting year for lead generation because of tools like marketing automation, chatbots, behavior-based lead scoring and marketing personalization to provide more relevant buying experiences that result in higher conversion rates.
Sonia Osinski
August 18, 2020
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18 Marketing Automation Tools to Boost Sales Conversions and ROI

Marketing is essential for all businesses, but as your clientele evolves, so does your marketing landscape. With an increasing customer base, you need to spend more time to keep up the pace.
Chris Mitchell
August 18, 2020
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Sales

5 Questions Every Growth Focused CEO Should Ask Themselves

In this article you will learn the five questions every growth focused CEO should ask themselves in order to build a company that lasts grows and thrives and a competitive marketplace.
Chris Mitchell
August 18, 2020
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Sales

Sales Funnel Recycling 101: Re-Engaging Old Leads & Customers

Extensive market studies have shown that you're 60-70% likely to sell an existing customer, while the success rate with new prospects is only 5-20%. If you're looking to quickly boost revenue without spending a fortune to acquire a new audience, try focusing on the leads and customers you already have and how you can help them progress down the sales funnel to become customers.
Chris Mitchell
August 18, 2020
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Sales

Essentials of Selling to Multiple B2B Decision Makers

B2B sales, or business-to-business sales, when involved with multiple decision-makers, can be a lengthy procedure. According to a study by Gartner, the average buying group for relatively complex B2B solutions includes 6 to 10 decision-makers.
Chris Mitchell
August 18, 2020
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Sales

Part Salesperson - Part Robot! The Great Digital Balancing Act

Find out how digital transformation and automation have modernized the sales process and everything that revolves around it.
Chris Mitchell
August 18, 2020
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Four Strategies to Refine Your Funnel & Boost Email Marketing

For any marketing campaign, email marketing works as a foundation. Strategically executed email marketing efforts have the potential to nurture leads and replenish the sales funnel.
Chris Mitchell
August 18, 2020
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Sales

10 Ways Content Marketing Can Support Your B2B Sales Process

Any company, whether B2B or B2C, aims to establish a connection with their end-customers. However, technological advancements, like the internet, have significantly disrupted sales and marketing. 
Chris Mitchell
August 18, 2020
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6 Step Digital Marketing Plan For Commercial Lending

If you're passionate about helping as many business owners as possible get the funding they need to run their business, then you will find this article very helpful for growing your small business loan company.
Chris Mitchell
August 18, 2020
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Sales

Influencer Marketing Strategies To 10x Brand Growth & Sales

Influencer marketing is transforming the way brands connect with their audience online. People buy from people they know, like and trust, and influencers are a way to scale brand growth rapidly without paid digital ads or SEO tactics.
Chris Mitchell
August 18, 2020
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Sales

Generate 500% More Linkedin B2B Leads With This Blueprint

Roughly 80% of B2B leads are sourced from Linkedin, giving you a golden opportunity to leverage Linkedin to generate a predictable flow of high quality leads for your business.
Chris Mitchell
August 18, 2020
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5 Proven Strategies For Data-Driven Brand Positioning

Branding can be tricky especially if you are going in blind. Using data to develop an effective brand strategy can change the game for your business by helping you uniquely position your brand in the marketplace.
Chris Mitchell
August 18, 2020
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3 Step Process For Data-Driven Marketing Success Online

Digital marketing is an expensive process, which is why it is so important to use data-driven marketing to get the best ROI from your digital marketing efforts.
Chris Mitchell
August 18, 2020
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Sales

Hospitality Design Marketing – 5 Strategies To Win More Projects

Businesses in the hospitality design space have very specific and unique needs when it comes to hospitality design marketing and lead generation.
Chris Mitchell
August 18, 2020
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