Marketing Automation

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Sales

What Is A Sales & Marketing Gap Analysis?

A Sales and Marketing Gap Analysis is a heuristic analysis framework that analyzes the current state of your sales and marketing assets, tools, resources, and processes and compares them to the ideal state.
Chris Mitchell
August 18, 2020
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Sales

Why CRM & Marketing Automation Is Causing A Rise In BDRs

Despite the advances in technology and automation, in even the most complex and independent sales systems it is likely there is always going to be the need for at least one person to be involved at some point to, for example, control the quality of the lead, interpret the information, answer questions from leads, add missing data or trigger events.
Chris Mitchell
August 18, 2020
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Marketing

Why is my marketing automation system not working for me?

Doing Marketing Automation is not easy. It can be intimidating as it implies multiple modules, integrations, and involvement with different teams, team members, and setups to get it to where you need.
Sonia Osinski
August 18, 2020
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Marketing

Marketing Automation Implementation: DIY Or Get Help?

Taking on marketing automation is a time-consuming task. Anyone who’s done it can tell you that. It requires a lot of process development, analytical thinking, and content creation.
Chris Mitchell
August 18, 2020
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Marketing

How To Choose Between In-House and Outsourced Marketing

When you find yourself needing to expand your marketing efforts, how you spend your budget next is crucial to how your business is going to evolve.
Chris Mitchell
August 18, 2020
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Sales

Why You Need To Connect Your CRM & Marketing Automation Software

Marketing automation systems and CRMs are thought to go together: they have multiple connection points or APIs to feed off each other constantly and provide useful information to connect marketing and sales efforts in a very simple way. So to answer the main question, let's start by asking it the other way around: What happens when the two aren't connected?
Sonia Osinski
August 18, 2020
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Sales

Upgrading Your Sales & Marketing Stack? - Read These Tips

Upgrading your marketing stack can be a daunting task. Here's what you need to know to define your needs, make your upgrade go smoothly and result in a well integrated solution.
Sonia Osinski
August 18, 2020
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18 Marketing Automation Tools to Boost Sales Conversions and ROI

Marketing is essential for all businesses, but as your clientele evolves, so does your marketing landscape. With an increasing customer base, you need to spend more time to keep up the pace.
Chris Mitchell
August 18, 2020
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Sales

Sales Funnel Recycling 101: Re-Engaging Old Leads & Customers

Extensive market studies have shown that you're 60-70% likely to sell an existing customer, while the success rate with new prospects is only 5-20%. If you're looking to quickly boost revenue without spending a fortune to acquire a new audience, try focusing on the leads and customers you already have and how you can help them progress down the sales funnel to become customers.
Chris Mitchell
August 18, 2020
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Sales

Essentials of Selling to Multiple B2B Decision Makers

B2B sales, or business-to-business sales, when involved with multiple decision-makers, can be a lengthy procedure. According to a study by Gartner, the average buying group for relatively complex B2B solutions includes 6 to 10 decision-makers.
Chris Mitchell
August 18, 2020
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Sales

Part Salesperson - Part Robot! The Great Digital Balancing Act

Find out how digital transformation and automation have modernized the sales process and everything that revolves around it.
Chris Mitchell
August 18, 2020
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Four Strategies to Refine Your Funnel & Boost Email Marketing

For any marketing campaign, email marketing works as a foundation. Strategically executed email marketing efforts have the potential to nurture leads and replenish the sales funnel.
Chris Mitchell
August 18, 2020
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Sales

12 Customer Experience Trends For Growing Revenue

In the ever changing world of consumers, customer experience trends are constantly evolving to keep up with changing purchasing behaviors and customer needs.
Alicia Mitchell
August 18, 2020
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Sales

10 eComm Tips To Lower Abandoned Carts & Grow Revenue

eCommerce can be a tricky business as customer behaviors are constantly changing and evolving as technology also evolves to create new and more convenient ways for consumers to buy online.
Chris Mitchell
August 18, 2020
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3 Step Process For Data-Driven Marketing Success Online

Digital marketing is an expensive process, which is why it is so important to use data-driven marketing to get the best ROI from your digital marketing efforts.
Chris Mitchell
August 18, 2020
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Sales

Top 5 Artificial Intelligence That Supercharge Business Growth

Artifical Intelligence is becoming increasingly popular, as brands move towards automation, data and machine intelligence to grow their business in the real of digital.
Chris Mitchell
August 18, 2020
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