If you’re looking for a faster way of building your network of leads on LinkedIn, there are plenty of services out there offering ways to help. Whether you simply want to streamline the laborious process of outreach, or you want a more qualified team to run the entire process on your behalf, there is likely a LinkedIn lead generation solution suitable for your needs.
Whichever service you pick, you should be in for a dramatic increase in leads, and a rapid ROI in the service. However, before we go into the shortlist of LinkedIn lead generation programs, let’s talk about why lead generation on LinkedIn is such a useful thing.
Lead Generation on LinkedIn
LinkedIn is at the top of the food chain when it comes to content marketing and generating leads for B2B companies. Leveraging this platform is the key to closing sales with the rate of growth that you need.
There are many options for generating leads on LinkedIn, and they come with varying amounts of automation. Some run the entire process entirely manually for the highest levels of personal touch. Others automate all the hard work, freeing you up to accurately pass on your message and close deals.
Many will use a combination of both of these approaches, but they all work along similar lines: using market data and intelligent scoring to identify and connect with the most qualified leads for your company’s needs. From there, it’s a matter of making contact and leading to a conversion.
So, which service is suitable for you? We’ve gathered a list of ten LinkedIn lead generation programs that offer a range of services you might find useful.
LinkedIn Lead Generation Solutions
Intelus Agency offers the only truly manual LinkedIn outreach service, and it’s 100% done for you. Unlike most other LinkedIn outreach agencies which automate the entire process and use templated messaging, Intelus does one-to-one outreach by manually sending messages.
Another thing that sets Intelus Agency apart from other LinkedIn outreach solutions is that they don’t default to generic sales navigator searches based on job title, company size, industry, and a few other filters. Instead, they hand pick each and every lead from high-interest sources like relevant webinars, LinkedIn groups, and posts.
As far as results go, Intelus’ clients average 1-2 qualified leads per day, and they always aim to book as many meetings as possible, ensuring they meet the minimum qualification criteria.
In addition to LinkedIn outreach, Intelus Agency also covers content creation, and ads management, and has three different tiers of each service to match your needs at almost any price point. If you’re not sure exactly what you need, they offer a consultation too, to help you find the right solution based on your goals.
Whichever tier you choose, you’ll be provided with a dedicated account manager and a high degree of customer service and reporting. Intelus Agency focuses on the best connections possible and pre-qualifies each prospect according to your qualification criteria.
Of course we are biased towards our own solution, but we truly believe we have the best LinkedIn outreach solution on the market, and what kind of agency would we be if we recommended anything other than the best?
Skylead is our tool of choice for LinkedIn outreach. While we don’t recommend automating the entire outreach process, we find it to be the best fit if you’re looking for a semi-automated approach. The A/B testing feature is great for optimizing your connection request acceptance rate, and you can set up a webhook using Zapier to send a Slack notification and add the contact details to a spreadsheet for tracking manual follow-ups.
Skylead also has a great feature allowing you to send up to 800 InMails per month to open profiles. Overall, if you’re looking to do DIY LinkedIn outreach without over-automating the process, Skylead is a great choice.
Dux-Soup offers an automated approach to contacting the leads you select. This is a simple tool that saves time by automating the time-consuming elements of your lead generation efforts.
This service offers a free introduction service and then two paid tiers above that; the difference between the paid tiers is in the complexity of the campaigns available. As an automation tool, this simply supplements your own work, and as such is a low-cost alternative to some of the more comprehensive options.
Salesflow offers a web-based LinkedIn outreach tool with a clean and intuitive interface that allows you to build behavior-based LinkedIn marketing automation sequences without coding knowledge. They offer personalized connection requests, dedicated IP address allocation, and open InMail targeting.
They even offer an agency partner program and an ROI calculator to help you see the financial impact of doing personalized LinkedIn outreach.
Expandi claims to be one of the safest LinkedIn tools on the market and they integrate with tools like Salesforce, Pipedrive, and Hubspot to send leads directly into your CRM to save time on data entry.
Expandi is all about personalization and creative lead sourcing on LinkedIn. The platform offers personalized GIF images which allow you to send GIF images with the prospect's name, company name, logo, and other personalized details.
6. We Connect
We connect offers something really unique with post-engagement. As part of an outreach sequence, they give users the ability to like a prospect’s post, which is a subtle way of staying in front of prospects without being too pushy with a sales pitch.
They also have a cool feature called Playboard, which allows you to slice and dice campaigns to create something truly custom.
Kennected offers a really unique video feature that allows you to send personalized videos to prospects using a chrome extension to capture your screen. This makes it especially personalized compared to the standard text-based messages that most people use.
8. Lead Connect
Lead Connect offers a really budget-friendly LinkedIn automation tool and they even offer a free version. It has all the essential features at an affordable price. It’s a chrome extension and they offer Hubspot integration, team features, and a team blacklist.
9. Octopus CRM
Octopus CRM is all about a funnel-based approach to LinkedIn outreach. Their chrome extension is very nimble, allowing you to quickly build campaigns on the fly. They have very robust reporting and it allows you to connect via email to overcome LinkedIn’s limitation of sending 100 connection requests per week.
10. Lead Fuze
If you’re in sales or marketing and you want to boost your lead generation efforts, Lead Fuze might have the data you need. Their approach offers hyper-targeted lead searches and real contact data that allow you to build your own lead lists.
These data are also good for recruiters and can help find passive candidates by matching your criteria with the hiring filter. The filters in Lead Fuze allow you to get personal or group contacts and can automate your list building too.
All of these LinkedIn lead generation solutions offer a similar boost to your lead generation but from a different perspective. The one right for you will be determined by how much you want to be involved in the process and what your budget and goals are.
It’s usually a good idea to make direct contact with the service provider before you pay for a package, as your unique needs can be discussed and the right package can be identified. Regardless of the service you choose, leveraging LinkedIn’s lead generation should rapidly boost your presence online and fill your sales pipeline with qualified opportunities.