We help sales & marketing leaders get a holistic view of the good, the bad, and the ugly in their revenue funnel, and provide the support and guidance to achieve their individual & organizational goals.
We help you identify the gaps in your sales & marketing process, technology stack and in-house team, and implement solutions to achieve accelerated growth throughout the entire customer life cycle.
Identify & target the areas that will make the biggest impact on your business
Augment your in-house team with a special division of sales & marketing growth hackers.
Continuously optimize your sales & marketing process every month
"Working with Intelus has been a great experience! They have helped define our sales process so we can be more efficient and effective with our time. They have also helped us maximize our content marketing efforts to attract more leads. With their help, we are finally starting to use our CRM to its fullest potential. Overall I am excited about the progress we have made with Intelus and also for the future!"
Buyer personas are semi-fictional representations of your actual customers created based on research and real data based on existing customers. Each buyer persona is a type of client that shares specific attributes and traits that make them interact similarly in the buying process.
An Ideal Customer Profile is a description of a hypothetical company or person that you would most like to do business with.
A Sales and Marketing Gap Analysis is a heuristic analysis framework that analyzes the current state of your sales and marketing assets, tools, resources, and processes and compares them to the ideal state.
SaaS marketing and traditional marketing have some similarities, but how are they different when looked at from a holistic perspective?
By now, we're pretty sure almost everyone in marketing has heard of the benefits of Inbound Marketing and how cost effective this strategy can be. Inbound marketing can help nurture leads at every stage of the customer life cycle and accelerate the buying process.
Paid media is one of the easiest ways to gain awareness and generate leads. But it can also be a considerable risk for companies who are just starting or aren't aware of the downsides and mistakes that can happen when not done correctly.
Despite the advances in technology and automation, in even the most complex and independent sales systems it is likely there is always going to be the need for at least one person to be involved at some point to, for example, control the quality of the lead, interpret the information, answer questions from leads, add missing data or trigger events.
Choosing your digital marketing agency is hard work. Since services offered by agencies rely solely on the people and processes behind them, it’s likely no amount of information you’ll find online will convince you to make a decision until you've talked to a sales rep.
Different companies have different sales processes depending on many variables like the size or their teams, the complexity of the sale, the reiteration of purchase made by customers, the amount of budget they have, among others.
The line between sales and marketing is constantly getting closer as digital tools help bring them closer than ever before. Marketing’s role is to help your sales team get the tools they need to be able to sell.
You may have the biggest budget, the best design, reputation, and information but people may still not reach it or may reach it and immediately drop off.
Doing Marketing Automation is not easy. It can be intimidating as it implies multiple modules, integrations, and involvement with different teams, team members, and setups to get it to where you need.
Taking on marketing automation is a time-consuming task. Anyone who’s done it can tell you that. It requires a lot of process development, analytical thinking, and content creation.
When you find yourself needing to expand your marketing efforts, how you spend your budget next is crucial to how your business is going to evolve.
Every marketer knows that acquiring new customers is significantly more expensive and time-consuming than retaining existing ones. And to retain these customers, it's important not only to give them great customer experience but also to understand what they need, if their needs have changed and how to help them at every stage.
Marketing automation systems and CRMs are thought to go together: they have multiple connection points or APIs to feed off each other constantly and provide useful information to connect marketing and sales efforts in a very simple way. So to answer the main question, let's start by asking it the other way around: What happens when the two aren't connected?
Upgrading your marketing stack can be a daunting task. Here's what you need to know to define your needs, make your upgrade go smoothly and result in a well integrated solution.
2020 is an exciting year for lead generation because of tools like marketing automation, chatbots, behavior-based lead scoring and marketing personalization to provide more relevant buying experiences that result in higher conversion rates.
Marketing is essential for all businesses, but as your clientele evolves, so does your marketing landscape. With an increasing customer base, you need to spend more time to keep up the pace.
In this article you will learn the five questions every growth focused CEO should ask themselves in order to build a company that lasts grows and thrives and a competitive marketplace.
Extensive market studies have shown that you're 60-70% likely to sell an existing customer, while the success rate with new prospects is only 5-20%. If you're looking to quickly boost revenue without spending a fortune to acquire a new audience, try focusing on the leads and customers you already have and how you can help them progress down the sales funnel to become customers.
B2B sales, or business-to-business sales, when involved with multiple decision-makers, can be a lengthy procedure. According to a study by Gartner, the average buying group for relatively complex B2B solutions includes 6 to 10 decision-makers.
Find out how digital transformation and automation have modernized the sales process and everything that revolves around it.
For any marketing campaign, email marketing works as a foundation. Strategically executed email marketing efforts have the potential to nurture leads and replenish the sales funnel.
Any company, whether B2B or B2C, aims to establish a connection with their end-customers. However, technological advancements, like the internet, have significantly disrupted sales and marketing.
Customers are searching for your solutions online. This article will help you get in front of more of those customers, and do so in a way that makes you stand out as the clear choice among your competitors.
If you're passionate about helping as many business owners as possible get the funding they need to run their business, then you will find this article very helpful for growing your small business loan company.
Influencer marketing is transforming the way brands connect with their audience online. People buy from people they know, like and trust, and influencers are a way to scale brand growth rapidly without paid digital ads or SEO tactics.
Roughly 80% of B2B leads are sourced from Linkedin, giving you a golden opportunity to leverage Linkedin to generate a predictable flow of high quality leads for your business.
In the ever changing world of consumers, customer experience trends are constantly evolving to keep up with changing purchasing behaviors and customer needs.
Branding can be tricky especially if you are going in blind. Using data to develop an effective brand strategy can change the game for your business by helping you uniquely position your brand in the marketplace.
eCommerce can be a tricky business as customer behaviors are constantly changing and evolving as technology also evolves to create new and more convenient ways for consumers to buy online.
Digital marketing is an expensive process, which is why it is so important to use data-driven marketing to get the best ROI from your digital marketing efforts.
IHOB returned to calling themselves IHOP, and they admitted the change was all part of a marketing stunt, but did it work, or was it a complete failure?
Businesses in the hospitality design space have very specific and unique needs when it comes to hospitality design marketing and lead generation.
Hiring a web designer or digital agency can be a scary thing for many people, especially if they have been burned before be agencies that made promises they didn't deliver on.
Artifical Intelligence is becoming increasingly popular, as brands move towards automation, data and machine intelligence to grow their business in the real of digital.
This article will show you how information architecture can lead to business growth by properly planning the architecture of the information displayed on your website or application.