Content Marketing

Buyer personas are semi-fictional representations of your actual customers created based on research and real data based on existing customers. Each buyer persona is a type of client that shares specific attributes and traits that make them interact similarly in the buying process.

By now, we're pretty sure almost everyone in marketing has heard of the benefits of Inbound Marketing and how cost effective this strategy can be. Inbound marketing can help nurture leads at every stage of the customer life cycle and accelerate the buying process.

When you find yourself needing to expand your marketing efforts, how you spend your budget next is crucial to how your business is going to evolve.

2020 is an exciting year for lead generation because of tools like marketing automation, chatbots, behavior-based lead scoring and marketing personalization to provide more relevant buying experiences that result in higher conversion rates.

B2B sales, or business-to-business sales, when involved with multiple decision-makers, can be a lengthy procedure. According to a study by Gartner, the average buying group for relatively complex B2B solutions includes 6 to 10 decision-makers.

Any company, whether B2B or B2C, aims to establish a connection with their end-customers. However, technological advancements, like the internet, have significantly disrupted sales and marketing. 

If you're passionate about helping as many business owners as possible get the funding they need to run their business, then you will find this article very helpful for growing your small business loan company.

Influencer marketing is transforming the way brands connect with their audience online. People buy from people they know, like and trust, and influencers are a way to scale brand growth rapidly without paid digital ads or SEO tactics.

Roughly 80% of B2B leads are sourced from Linkedin, giving you a golden opportunity to leverage Linkedin to generate a predictable flow of high quality leads for your business.

eCommerce can be a tricky business as customer behaviors are constantly changing and evolving as technology also evolves to create new and more convenient ways for consumers to buy online.

IHOB returned to calling themselves IHOP, and they admitted the change was all part of a marketing stunt, but did it work, or was it a complete failure?

Businesses in the hospitality design space have very specific and unique needs when it comes to hospitality design marketing and lead generation.