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Marketing

How Linkedin Marketing Works in 2021

There are several tactics that you can use other than simply uploading the typical text post, such as posting in multiple formats. This can make all the difference when it comes to who sees and interacts with your brand.
January 18, 2021
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Marketing

Why Is LinkedIn the Most Efficient Social Media Platform for B2B?

LinkedIn is one of the many social media platforms that can be used to leverage your company’s communications. Although it may seem similar to others, it has multiple differences that make it very different from others.
January 18, 2021
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Marketing

What are the true costs of Inbound Marketing?

By now, we're pretty sure almost everyone in marketing has heard of the benefits of Inbound Marketing and how cost effective this strategy can be. Inbound marketing can help nurture leads at every stage of the customer life cycle and accelerate the buying process.
January 18, 2021
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Marketing

Why is my marketing automation system not working for me?

Doing Marketing Automation is not easy. It can be intimidating as it implies multiple modules, integrations, and involvement with different teams, team members, and setups to get it to where you need.
January 18, 2021
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Marketing

Marketing Automation Implementation: DIY Or Get Help?

Taking on marketing automation is a time-consuming task. Anyone who’s done it can tell you that. It requires a lot of process development, analytical thinking, and content creation.
January 18, 2021
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Marketing

How To Choose Between In-House and Outsourced Marketing

When you find yourself needing to expand your marketing efforts, how you spend your budget next is crucial to how your business is going to evolve.
January 18, 2021
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Marketing

Why Marketing Should Be Involved In Customer Success

Every marketer knows that acquiring new customers is significantly more expensive and time-consuming than retaining existing ones. And to retain these customers, it's important not only to give them great customer experience but also to understand what they need, if their needs have changed and how to help them at every stage.
January 18, 2021
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