Why Is LinkedIn the Most Efficient Social Media Platform for B2B?
LinkedIn is one of the many social media platforms that can be used to leverage your company’s communications. Although it may seem similar to others, it has multiple differences that make it very different from others.
By now, we're pretty sure almost everyone in marketing has heard of the benefits of Inbound Marketing and how cost effective this strategy can be. Inbound marketing can help nurture leads at every stage of the customer life cycle and accelerate the buying process.
Why Marketing Should Be Involved In Customer Success
Every marketer knows that acquiring new customers is significantly more expensive and time-consuming than retaining existing ones. And to retain these customers, it's important not only to give them great customer experience but also to understand what they need, if their needs have changed and how to help them at every stage.