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Marketing

Interviewing Marketing Agencies: What questions should you be prepared to answer?

Choosing your digital marketing agency is hard work. Since services offered by agencies rely solely on the people and processes behind them, it’s likely no amount of information you’ll find online will convince you to make a decision until you've talked to a sales rep.
April 28, 2020
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Marketing

How are Sales Strategies and Webpage Strategies connected?

The line between sales and marketing is constantly getting closer as digital tools help bring them closer than ever before. Marketing’s role is to help your sales team get the tools they need to be able to sell.
April 28, 2020
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Marketing

Why isn't my website reaching its target audience?

You may have the biggest budget, the best design, reputation, and information but people may still not reach it or may reach it and immediately drop off.
April 10, 2020
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Marketing

Why is my marketing automation system not working for me?

Doing Marketing Automation is not easy. It can be intimidating as it implies multiple modules, integrations, and involvement with different teams, team members, and setups to get it to where you need.
April 10, 2020
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Marketing

Marketing Automation Implementation: Should I Do It Myself Or Get External Help?

Taking on marketing automation is a time-consuming task. Anyone who’s done it can tell you that. It requires a lot of process development, analytical thinking, and content creation.
April 28, 2020
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Marketing

How To Choose Between In-House and Outsourced Marketing

When you find yourself needing to expand your marketing efforts, how you spend your budget next is crucial to how your business is going to evolve.
April 28, 2020
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Marketing

Why Marketing Should Be Involved In Customer Success

Every marketer knows that acquiring new customers is significantly more expensive and time-consuming than retaining existing ones. And to retain these customers, it's important not only to give them great customer experience but also to understand what they need, if their needs have changed and how to help them at every stage.
April 10, 2020
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Marketing

Why You Need To Connect Your CRM & Marketing Automation Software

Marketing automation systems and CRMs are thought to go together: they have multiple connection points or APIs to feed off each other constantly and provide useful information to connect marketing and sales efforts in a very simple way. So to answer the main question, let's start by asking it the other way around: What happens when the two aren't connected?
April 10, 2020
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Marketing

What Is Lead Generation In 2020?

2020 is an exciting year for lead generation because of tools like marketing automation, chatbots, behavior-based lead scoring and marketing personalization to provide more relevant buying experiences that result in higher conversion rates.
April 10, 2020
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Marketing

18 Marketing Automation Tools to Boost Sales Conversions and ROI

Marketing is essential for all businesses, but as your clientele evolves, so does your marketing landscape. With an increasing customer base, you need to spend more time to keep up the pace.
April 28, 2020
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Marketing

Refining Your Marketing Funnel - Four Strategies to Boost Your Email Marketing

For any marketing campaign, email marketing works as a foundation. Strategically executed email marketing efforts have the potential to nurture leads and replenish the sales funnel.
April 28, 2020
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Marketing

Top 5 Online Marketing Problems That Cause Local Businesses To Lose Money

Customers are searching for your solutions online. This article will help you get in front of more of those customers, and do so in a way that makes you stand out as the clear choice among your competitors.
April 28, 2020
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Marketing

6 Step Scientific Digital Marketing Plan For Generating Commercial Lending Leads

If you're passionate about helping as many business owners as possible get the funding they need to run their business, then you will find this article very helpful for growing your small business loan company.
April 28, 2020
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Marketing

Top 12 Innovative Customer Experience Trends For Improving Revenue

In the ever changing world of consumers, customer experience trends are constantly evolving to keep up with changing purchasing behaviors and customer needs.
April 28, 2020
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Marketing

5 Unique Strategies For Using Data To Develop A Successful Brand

Branding can be tricky especially if you are going in blind. Using data to develop an effective brand strategy can change the game for your business by helping you uniquely position your brand in the marketplace.
April 28, 2020
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Marketing

Top 10 eCommerce Tactics For Reducing Abandoned Carts & Growing Revenue

eCommerce can be a tricky business as customer behaviors are constantly changing and evolving as technology also evolves to create new and more convenient ways for consumers to buy online.
April 28, 2020
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Marketing

3 Step Process For Data-Driven Marketing Success Online

Digital marketing is an expensive process, which is why it is so important to use data-driven marketing to get the best ROI from your digital marketing efforts.
April 28, 2020
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Marketing

Information Architecture – 4 Ways It Can Influence Business Growth

This article will show you how information architecture can lead to business growth by properly planning the architecture of the information displayed on your website or application.
April 28, 2020
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