Lead Nurturing

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Marketing

18 Marketing Automation Tools to Boost Sales Conversions and ROI

Marketing is essential for all businesses, but as your clientele evolves, so does your marketing landscape. With an increasing customer base, you need to spend more time to keep up the pace.
Chris Mitchell
October 10, 2019
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Sales

Sales Funnel Recycling 101: Re-Engaging Old Leads & Customers

Extensive market studies have shown that you're 60-70% likely to sell an existing customer, while the success rate with new prospects is only 5-20%. If you're looking to quickly boost revenue without spending a fortune to acquire a new audience, try focusing on the leads and customers you already have and how you can help them progress down the sales funnel to become customers.
Chris Mitchell
October 10, 2019
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Sales

Essentials of Selling to Multiple Decision Makers: B2B Sales Made Easy

B2B sales, or business-to-business sales, when involved with multiple decision-makers, can be a lengthy procedure. According to a study by Gartner, the average buying group for relatively complex B2B solutions includes 6 to 10 decision-makers.
Chris Mitchell
October 10, 2019
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Sales

Part Salesperson - Part Robot! The Great Balancing Act in the New Digital Era

Find out how digital transformation and automation have modernized the sales process and everything that revolves around it.
Mike Lauer
November 7, 2019
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Marketing

Refining Your Marketing Funnel - Four Strategies to Boost Your Email Marketing

For any marketing campaign, email marketing works as a foundation. Strategically executed email marketing efforts have the potential to nurture leads and replenish the sales funnel.
Chris Mitchell
October 10, 2019
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