There is nothing like seeing your business grow. It’s exciting, scary, and motivating at the same time. What can be headache-inducing is coming up with ad campaigns for social media and professional networking sites like LinkedIn.
There are a lot of sites out there with advice on LinkedIn as far as sizes and budgeting are concerned. By now, you are probably ready to pull out your hair trying to find an updated article that will walk you through the specs of an ad on LinkedIn. Well, my friend, you’ve reached the right place. From the different types of ads to the sizes and what to put in the ads, we’ve got you covered. While you’re at it, don’t forget to bookmark this page for future campaigns. So let’s dive in and see what these LinkedIn ad sizes are.
There’s more than one type of ad?
Putting video ads aside for the moment, there are three types of ads you can put on LinkedIn that are eye-catching and will increase your reach, click-throughs, and profits:
- Single image- As the name suggests, this is an ad with one solitary image.
- Carousel- This is a series of images strung together to make one eye-catching advertisement.
- Event- If you have a seminar, speaking engagement, or other large shindig planned, this is the LinkedIn ad choice for you.
Things you need to know before advertising
This may seem like a commonsense thing to put in an advertising article but hang in there. I may hit on some things you haven’t considered. Here are some things to keep in mind:
1. How long is your campaign? You need a clear timeline as to how long you want to run it.
2. What are you advertising? This is crucial to helping you pick the type of ad you need to for the networking site. After all, if you’re advertising a product, a single-image ad is enough to catch the eye, while a carousel would be better suited for services.
3. What’s your budget? You must keep this in mind.
4. Did you remember your URL? They can’t click through to your product or service without a link.
5. How’s the punctuation? Misspellings and bad grammar can kill an ad campaign. Many who see the ad will think you are unprofessional and not worth the time.
6. There is a fine line between brilliant and corny. Run your ad ideas by co-workers and other people on the project before you decide to greenlight it. What you may think is a great concept for an ad can turn out to be something too cringey to sit through.
7. Keep it simple. We’ve all seen the perfume and clothing ads that had us guessing about the product. Keeping your message simple and to the point can be the most effective ad campaign.
8. Watch the colors. This is especially important when making carousel ads. Color theory and consulting a graphic artist can be the best thing here.
9. Be honest. Being straightforward is the best policy with your ads and getting the word out there. Don’t overembellish what you can do, and you will be fine.
LinkedIn Ad specs
You didn’t think I would make a post and not include these, did you?
Never forget you are advertising across devices. This means you need specific ratios for the image.
File type: PNG or JPG
File size: 5 MB
Vertical-This is for mobile only: 1:1.91
Ad name: up to 255 characters. This is optional, but I would recommend filling this in for more hits.
Headline: 70 characters
Introductory text: 150 characters
LAN only Description: 70 characters. You only need this if you are using LinkedIn’s Audience Network
The Tech Stuff
Minimum: 640 x 360 pixels
Max: 7680 x 4320 pixels
The recommended specs for this is 1.19:1 - 1200 x 628 pixels
These are the best specs for CTR (Click through rate).
Minimum: 360 x 360 pixels
Max: 4320 x 4320 pixels
The recommended specs are 1:1 - 1200 x 1200 pixels
Minimum: 360 x 640 pixels
Max: 1254 x 2400 pixels
There are three different specs that are recommended
1:1.91 - 628 x 1200 pixels
2:3 - 600 x 900 pixels
4:5 - 720 x 900 pixels
Don’t forget those calls to action!
Make them appropriate to what you are advertising. Do not put an “Apply” call to a sign-up.
You probably thought my tip at the start was too commonsense. Well, LinkedIn requires a URL to a landing page.
Prefix: http:// or https://
Characters: 2000 characters for the destination/final field URL.
Have you ever wanted to tell a story but didn’t want to have a wall of text for an ad? This is the LinkedIn ad type for you. It tells a story with images. Think of it as an interactive image gallery. It must inspire professionals to click through to your page. Here are the Linked In ad sizes for the carousel.
File Type: JPG or PNG
They request a least 1080 x 1080 pixels for the best resolution.
Ad Name: 255 characters. It’s not required.
Card Headline: 45 characters
Intro: 255 character
The Tech Stuff
Number of cards: 2-10
Max file size: 10 MB
A landing page link is required.
Prefix: http:// or https://
Characters: 2000 for destination/final field
***This type of ad does NOT support video at the time of this article***
There are a few things you need to consider before you make one of these up to upload and hit the ground running.
1. What is your objective?
This is crucial for a great carousel ad. You can use it to recruit by showcasing your company, sell products by telling the story of your brand, use it for testimonials, and so much more.
2. Storyboard it.
Yup, this one takes more work, but it will be worth it in the end when the clicks start coming. Make sure each card is in line with the objective and they flow like a story.
3. Start small and then build on it.
Start with 3-5 cards at first, keeping it short and sweet. As you get comfortable, you can make them longer.
4. Don’t forget the call-to-action on the final card.
You can’t bring it home if you don’t include the call-to-action.
You’ve planned the event. You’ve got the itinerary. You’ve even got the list of speakers and how long it’s going to last, but do you have a way to bring in the crowd? LinkedIn has just the thing.
Image Ratio: 4:1 They will pull it from the event page.
Event Name: 255 characters, but it’s not a prerequisite.
Intro: 600 characters
You can only use LinkedIn event page URLs.
Prefix: same as the previous two
Characters: same as previous two
These tips and tricks will help you get an ad campaign up and running as soon as possible, my friend. Don’t forget to mind your money and keep it honest as well. Don’t go into debt advertising your product or service. Go forth and get noticed. Good luck out there.