Lead Generation

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Most Common Mistakes When Creating Buyer Personas

Buyer personas are semi-fictional representations of your actual customers created based on research and real data based on existing customers. Each buyer persona is a type of client that shares specific attributes and traits that make them interact similarly in the buying process.
Sonia Osinski
August 18, 2020
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How is SaaS Marketing Different From Traditional Marketing?

SaaS marketing and traditional marketing have some similarities, but how are they different when looked at from a holistic perspective?
Chris Mitchell
August 18, 2020
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7 Paid Media Mistakes B2B Companies Make In Early Growth Stages

Paid media is one of the easiest ways to gain awareness and generate leads. But it can also be a considerable risk for companies who are just starting or aren't aware of the downsides and mistakes that can happen when not done correctly.
Sonia Osinski
August 18, 2020
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Why isn't my website reaching its target audience?

You may have the biggest budget, the best design, reputation, and information but people may still not reach it or may reach it and immediately drop off.
Sonia Osinski
August 18, 2020
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What Is Lead Generation? The 2020 Guide To Generating Leads

2020 is an exciting year for lead generation because of tools like marketing automation, chatbots, behavior-based lead scoring and marketing personalization to provide more relevant buying experiences that result in higher conversion rates.
Sonia Osinski
August 18, 2020
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Sales

10 Ways Content Marketing Can Support Your B2B Sales Process

Any company, whether B2B or B2C, aims to establish a connection with their end-customers. However, technological advancements, like the internet, have significantly disrupted sales and marketing. 
Chris Mitchell
August 18, 2020
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6 Step Digital Marketing Plan For Commercial Lending

If you're passionate about helping as many business owners as possible get the funding they need to run their business, then you will find this article very helpful for growing your small business loan company.
Chris Mitchell
August 18, 2020
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Sales

Influencer Marketing Strategies To 10x Brand Growth & Sales

Influencer marketing is transforming the way brands connect with their audience online. People buy from people they know, like and trust, and influencers are a way to scale brand growth rapidly without paid digital ads or SEO tactics.
Chris Mitchell
August 18, 2020
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Sales

Generate 500% More Linkedin B2B Leads With This Blueprint

Roughly 80% of B2B leads are sourced from Linkedin, giving you a golden opportunity to leverage Linkedin to generate a predictable flow of high quality leads for your business.
Chris Mitchell
August 18, 2020
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Sales

12 Customer Experience Trends For Growing Revenue

In the ever changing world of consumers, customer experience trends are constantly evolving to keep up with changing purchasing behaviors and customer needs.
Alicia Mitchell
August 18, 2020
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3 Step Process For Data-Driven Marketing Success Online

Digital marketing is an expensive process, which is why it is so important to use data-driven marketing to get the best ROI from your digital marketing efforts.
Chris Mitchell
August 18, 2020
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Sales

Hospitality Design Marketing – 5 Strategies To Win More Projects

Businesses in the hospitality design space have very specific and unique needs when it comes to hospitality design marketing and lead generation.
Chris Mitchell
August 18, 2020
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