Sales Enablement

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Most Common Mistakes When Creating Buyer Personas

Buyer personas are semi-fictional representations of your actual customers created based on research and real data based on existing customers. Each buyer persona is a type of client that shares specific attributes and traits that make them interact similarly in the buying process.
Sonia Osinski
August 18, 2020
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Sales

What Is An Ideal Customer Profile or ICP?

An Ideal Customer Profile is a description of a hypothetical company or person that you would most like to do business with.
Sonia Osinski
August 18, 2020
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Sales

What Is A Sales & Marketing Gap Analysis?

A Sales and Marketing Gap Analysis is a heuristic analysis framework that analyzes the current state of your sales and marketing assets, tools, resources, and processes and compares them to the ideal state.
Chris Mitchell
August 18, 2020
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Sales

Why CRM & Marketing Automation Is Causing A Rise In BDRs

Despite the advances in technology and automation, in even the most complex and independent sales systems it is likely there is always going to be the need for at least one person to be involved at some point to, for example, control the quality of the lead, interpret the information, answer questions from leads, add missing data or trigger events.
Chris Mitchell
August 18, 2020
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Sales

Tips For Every Stage Of The Sales Process

Different companies have different sales processes depending on many variables like the size or their teams, the complexity of the sale, the reiteration of purchase made by customers, the amount of budget they have, among others. 
Chris Mitchell
August 18, 2020
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Sales

How are Sales Strategies and Webpage Strategies connected?

The line between sales and marketing is constantly getting closer as digital tools help bring them closer than ever before. Marketing’s role is to help your sales team get the tools they need to be able to sell.
Chris Mitchell
August 18, 2020
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Sales

Why You Need To Connect Your CRM & Marketing Automation Software

Marketing automation systems and CRMs are thought to go together: they have multiple connection points or APIs to feed off each other constantly and provide useful information to connect marketing and sales efforts in a very simple way. So to answer the main question, let's start by asking it the other way around: What happens when the two aren't connected?
Sonia Osinski
August 18, 2020
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Sales

Sales Funnel Recycling 101: Re-Engaging Old Leads & Customers

Extensive market studies have shown that you're 60-70% likely to sell an existing customer, while the success rate with new prospects is only 5-20%. If you're looking to quickly boost revenue without spending a fortune to acquire a new audience, try focusing on the leads and customers you already have and how you can help them progress down the sales funnel to become customers.
Chris Mitchell
August 18, 2020
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Sales

Essentials of Selling to Multiple B2B Decision Makers

B2B sales, or business-to-business sales, when involved with multiple decision-makers, can be a lengthy procedure. According to a study by Gartner, the average buying group for relatively complex B2B solutions includes 6 to 10 decision-makers.
Chris Mitchell
August 18, 2020
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Sales

Part Salesperson - Part Robot! The Great Digital Balancing Act

Find out how digital transformation and automation have modernized the sales process and everything that revolves around it.
Chris Mitchell
August 18, 2020
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Sales

10 Ways Content Marketing Can Support Your B2B Sales Process

Any company, whether B2B or B2C, aims to establish a connection with their end-customers. However, technological advancements, like the internet, have significantly disrupted sales and marketing. 
Chris Mitchell
August 18, 2020
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6 Step Digital Marketing Plan For Commercial Lending

If you're passionate about helping as many business owners as possible get the funding they need to run their business, then you will find this article very helpful for growing your small business loan company.
Chris Mitchell
August 18, 2020
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Sales

Influencer Marketing Strategies To 10x Brand Growth & Sales

Influencer marketing is transforming the way brands connect with their audience online. People buy from people they know, like and trust, and influencers are a way to scale brand growth rapidly without paid digital ads or SEO tactics.
Chris Mitchell
August 18, 2020
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Sales

Generate 500% More Linkedin B2B Leads With This Blueprint

Roughly 80% of B2B leads are sourced from Linkedin, giving you a golden opportunity to leverage Linkedin to generate a predictable flow of high quality leads for your business.
Chris Mitchell
August 18, 2020
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Sales

12 Customer Experience Trends For Growing Revenue

In the ever changing world of consumers, customer experience trends are constantly evolving to keep up with changing purchasing behaviors and customer needs.
Alicia Mitchell
August 18, 2020
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Sales

10 eComm Tips To Lower Abandoned Carts & Grow Revenue

eCommerce can be a tricky business as customer behaviors are constantly changing and evolving as technology also evolves to create new and more convenient ways for consumers to buy online.
Chris Mitchell
August 18, 2020
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