Buyer personas are semi-fictional representations of your actual customers created based on research and real data based on existing customers. Each buyer persona is a type of client that shares specific attributes and traits that make them interact similarly in the buying process.
7 Paid Media Mistakes B2B Companies Make In Early Growth Stages
Paid media is one of the easiest ways to gain awareness and generate leads. But it can also be a considerable risk for companies who are just starting or aren't aware of the downsides and mistakes that can happen when not done correctly.
Why Marketing Should Be Involved In Customer Success
Every marketer knows that acquiring new customers is significantly more expensive and time-consuming than retaining existing ones. And to retain these customers, it's important not only to give them great customer experience but also to understand what they need, if their needs have changed and how to help them at every stage.
Why You Need To Connect Your CRM & Marketing Automation Software
Marketing automation systems and CRMs are thought to go together: they have multiple connection points or APIs to feed off each other constantly and provide useful information to connect marketing and sales efforts in a very simple way. So to answer the main question, let's start by asking it the other way around: What happens when the two aren't connected?
What Is Lead Generation? The 2020 Guide To Generating Leads
2020 is an exciting year for lead generation because of tools like marketing automation, chatbots, behavior-based lead scoring and marketing personalization to provide more relevant buying experiences that result in higher conversion rates.