Marketing Technology Executive
CHADO
2026–Present
- Lead technical SEO, structured data, indexing, website performance, content optimization, and conversion-rate improvement initiatives
- Implement and troubleshoot Google Tag Manager, GA4, Google Ads conversions, Meta Pixel, UTM tracking, custom events, and reporting dashboards
- Manage and optimize Google Ads and Meta Ads campaigns, including audiences, retargeting, conversion tracking, and performance reporting
- Develop and maintain websites and landing pages using WordPress, WooCommerce, Magento, Payload CMS, React, Node.js, MySQL, HTML, CSS, JavaScript, and PHP
- Coordinate with clients, developers, designers, and marketing teams across SEO, analytics, automation, advertising, and website projects
- Prepare SOPs, technical documentation, project updates, implementation guides, and training materials
Freelancer
Label / Bayside Pavers
2025–2026
- Conduct on-page SEO improvements across WordPress, Magento, and custom websites
- Perform keyword research, SERP audits, structured data fixes, and technical SEO updates
- Diagnose and resolve canonical, indexing, website speed, and other SEO issues
- Create optimized blog posts, landing pages, product descriptions, and metadata
- Implement GA4 events, conversions, audiences, and custom definitions and debug tracking through Google Tag Manager
- Manage multiple development, SEO, advertising, and marketing projects while preparing SOPs and technical guides
Digital Marketing Specialist
Frontline Accounting (goVirtualOffice)
2024–2025
- Develop and implement SEO strategies to improve organic search visibility
- Conduct keyword research and apply SEO best practices across web pages and marketing materials
- Monitor SEO performance through analytics and refine strategies against measurable goals
- Create and optimize website content, blog posts, headings, images, and metadata
- Maintain and optimize WordPress websites, landing pages, plugins, and site performance
- Configure GA4 events, conversions, audiences, custom definitions, and performance reporting
Digital Marketing Specialist
Project Outsource Services (Ocean Blue Fishing)
2022–2023
- Develop SEO strategies and research keywords for website and marketing content
- Optimize website content, links, images, headings, and page descriptions for search visibility
- Manage Google Tag Manager tags, triggers, variables, custom events, and GA4 integrations
- Configure GA4 events, conversions, audiences, custom definitions, and performance reporting
- Manage Google Ads campaigns, conversion tracking, audiences, and budget recommendations
- Manage WordPress, WooCommerce, products, content, promotions, and Google Merchant Center
Digital Marketing Specialist
Back Office AS
2021–2022
- Develop SEO strategies and conduct keyword research to improve search engine rankings
- Perform backlink outreach and secure backlink opportunities
- Monitor SEO performance metrics and collaborate with marketing teams on SEO strategy
- Create website content, blog posts, and page descriptions and optimize website links
- Manage social media campaigns, email marketing, and promotions
- Build and maintain WordPress websites using Elementor, templates, and plugins
Data Administrator
ShoreSuite
2018–2020
- Manage Magento products, attributes, categories, SEO settings, URLs, inventory, and e-commerce data
- Investigate Magento issues, review logs, test integrations, and coordinate with developers
- Manage NetSuite forms, records, dashboards, reports, searches, migrations, and mass updates
- Maintain data integrity across migrations, imports, exports, and system cleanups
- Create technical and user-level documentation
- Provide technical guidance and support to users and stakeholders
Data Entry Associate
Destinations of the World (DOTW) Shared Services
2017–2018
- Process hotel contracts and analyze updates, availability, and promotions
- Perform quality checks on processed contract data
- Handle contract loading and stop-sale requests
- Investigate and resolve hotel-related concerns
- Communicate with Contract Managers across Asia Pacific
HR Payroll Specialist / Billing Specialist
Southern Global Services – Multi-Purpose Cooperative
2016–2017
- Calculate payroll using hours worked, overtime, deductions, bonuses, and employee rates
- Process taxes, employee benefits, payment statements, and payroll reports
- Monitor productivity and billing status
- Address payroll questions from employees and management
- Update and back up database information using SQL Server 2008
Data Entry Operator (Q.A)
Converga Asia, Inc.
2013–2016
- Analyze and process invoice data using third-party software
- Perform quality assurance before releasing processed accounts to clients
- Train team members supporting Australian, US, Canadian, and New Zealand accounts
- Monitor KPIs, SLAs, and daily invoice volumes
- Investigate errors and provide feedback and updated client instructions
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