Lianne P.

SEO Content Writer and Strategist

Freelance / Multiple Clients
2020–Present

• Develops and executes content strategies to drive lead generation for B2B and B2C brands.
• Writes optimized long-form and short-form content, including blog funnels, landing pages, and CTAs.
• Scripts and storyboards engaging webinars aligned with brand tone and campaign objectives.
• Uses AI tools like ChatGPT and Claude to ideate, research, and edit content efficiently.
• Designs supporting visual content using Canva for social media and web.
• Collaborates with design, strategy, and marketing teams to ensure brand alignment.
• Publishes and maintains content in CMS platforms (WordPress, Webflow).
• Tracks content performance using SEO and analytics tools.

Editorial Team Leader

VIPTutors Co (EdTech Startup)
2021–2022

• Led editorial planning and content production for a proprietary educational platform.
• Managed editorial workflows and mentored a team of junior writers.
• Wrote and edited SEO-optimized educational content and promotional copy.
• Produced cross-platform social media campaigns to boost audience engagement.
• Ensured content quality through rigorous editing, fact-checking, and proofreading.

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BA Art Studies (Interdisciplinary), Cum Laude
University of the Philippines Diliman

Recipient of the Antonio Mercado Abad Prize for Best Undergraduate Thesis

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