Robert R.

Specializes In
SEO
Social Media
Content Creation

Senior SEO and Content Strategist with 8+ years of experience scaling niche and directory-style websites through data-driven SEO, schema markup, and high-converting content. Proven expertise in Surfer SEO, Elementor, and Rank Math Pro for optimized publishing and AI-friendly structure. Adept at GEO SEO, WordPress site hygiene, backlink acquisition, and content that drives both authority and community engagement.

Available
Availability:
20hrs/week
View Portfolio

work experience

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Lead Technical SEO Specialist

HEALTHSTIN
2022–2025

  • Optimized directory-style healthcare site for keyword targeting, local search, and schema implementation
  • Implemented structured data (Article, LocalBusiness) using Rank Math Pro
  • Enhanced internal linking and site architecture for crawlability and user experience
  • Built content briefs using Surfer SEO and collaborated on blog post execution
  • Created and executed backlink strategies including outreach and authority site placements
  • Delivered monthly performance and keyword reports via GA4 and Looker Studio

Technical SEO / Content Specialist

MoneyGeek.com
2022–2023

  • Spearheaded technical audits and structured data fixes for verticals using Sitebulb and Screaming Frog
  • Managed content in Strapi Headless CMS, aligned with Surfer SEO briefs
  • Enhanced vertical content with AI-ready markup and optimized for LLM indexing
  • Supported advanced schema integration and SERP feature capture

Technical SEO Specialist

GoTeam
2021–2022

  • Conducted SEO audits and implemented content gap analysis for multiple niche clients
  • Optimized new content and directories, including schema and internal links
  • Delivered visual and SEO-ready blogs using Canva and WordPress
  • Reported results with Looker Studio and coordinated via Slack & Trello

SEO Specialist

MedSpecialized
2019–2021

  • Managed U.S. clinic SEO including Google My Business (GBP), citations, and schema
  • Executed location-based SEO and optimized directories for healthcare clients
  • Conducted content rewrites with Surfer SEO principles and competitive analysis

SEO Associate

ReadersMagnet
2017–2019

  • Optimized author websites with schema, keyword mapping, and metadata
  • Improved GBP and local visibility through directory submissions
  • Designed blog visuals and CTAs using Canva; scheduled social posts via Gramblr

Data and Website Controller (Trainee)

OK Bank Inc.
2013

  • Maintained website data accuracy and internal records

Education

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Bachelor's Degree in Information Technology
AMA University
2014

Bachelor's Degree in Information Technology
Eastern Visayas State University
2017

Technical SEO Training – SEMrush
SEO Specialist Training – Udemy

Portfolio

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