Rachelle C.

SEO Content Specialist

Detrack PTE Ltd.
2020–Present

• Created and optimized high-performing blog posts using Surfer SEO
• Edited and structured content to align with AI search and SERP standards
• Published blog content with consistent brand tone via WordPress
• Tracked content performance using Google Analytics
• Managed social media post scheduling and repurposing of blog content
• Applied metadata and image SEO practices (alt text, compression)

SEO Content Writer / Team Lead

Pitch Agency
2017–2020

• Led content creation for multiple industries including law, tech, and F&B
• Supervised junior writers and reviewed content for quality and SEO alignment
• Edited AI-generated and human-written drafts to match tone and E-E-A-T standards
• Implemented internal linking and metadata optimization across CMS platforms
• Maintained editorial calendars and coordinated content deadlines

SEO Content Writer

The Hoth
2015–2017

• Rewrote outdated articles to meet current SEO and readability standards
• Produced keyword-optimized content for blogs and small business websites
• Aligned content tone and structure for niche clients across various sectors

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Bachelor of Secondary Education, Major in English

2013–2017

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