SEO Specialist
EMAPTA (Walker Pender Group Pty Ltd)
2023–2025
- Conducted keyword research to align content strategies with business goals
- Monitored algorithm updates and adjusted SEO strategies to maintain rankings
- Performed competitor analysis to identify gaps in content and conversion funnels
- Executed content audits to improve or consolidate underperforming pages
- Optimized on-page and technical SEO elements including metadata, schema, and internal linking
- Prepared performance reports tracking traffic, rankings, and conversions
Senior SEO Specialist
Moneymax (MoneyHero Group)
2022–2023
- Led SEO initiatives to improve organic visibility and traffic performance
- Developed keyword strategies and guided content optimization efforts
- Collaborated with cross-functional teams to implement SEO best practices
- Tracked KPIs and delivered performance reports using analytics tools
SEO Analyst
Moneymax (MoneyHero Group)
2021–2021
- Conducted keyword research and competitor analysis to support SEO campaigns
- Assisted in content audits and on-page optimization improvements
- Generated reports to track SEO performance and insights
Junior SEO Analyst
Moneymax (MoneyHero Group)
2019–2020
- Supported SEO campaigns through research and optimization tasks
- Implemented on-page SEO updates and internal linking strategies
- Assisted in reporting and data tracking for performance monitoring
SEO Link Builder
2Success Inc.
2019–2019
- Managed expired domains and updated site content for SEO purposes
- Published and maintained content across multiple sites
- Supported link building initiatives through outreach and content updates
SEO Link Builder
Leadya Services, Inc.
2017–2019
- Executed off-page SEO strategies using white-hat techniques
- Managed link building schedules and reporting cycles
- Conducted outreach for backlink acquisition and partnership opportunities
- Maintained external profiles and supported internal linking improvements
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