Consultant / Keynote Speaker
Department of Trade and Industry – Philippines
2023–Present
- Delivered digital marketing seminars for SMEs across Western Visayas.
- Researched and contextualized digital strategies for regional markets.
- Created insights on emerging trends to help boost local business visibility.
Global Marketing Director
BuddyBoss Ltd
2021–2023
- Managed multi-country digital marketing initiatives.
- Aligned efforts across sales, product, and operations.
- Oversaw lead generation and SEO optimization across global campaigns.
Marketing Director
Big Impact HQ
2021
- Built and optimized conversion funnels and ManyChat automation.
- Conducted A/B tests and reported KPIs to executive stakeholders.
- Led full-scale campaign strategies with data-informed pivots.
Digital Marketing Manager
Hawke Media
2020–2021
- Led content marketing across five teams and multiple client accounts.
- Created and optimized lead magnets, emails, social posts, and blogs.
- Applied SEO and keyword strategy in all content planning.
Marketing Project Manager
C9 Digital
2020
- Consulted clients on digital strategy execution.
- Oversaw content creation, campaign planning, and reporting.
Digital Marketing Specialist
Lead to Conversion
2019–2020
- Managed website content, branding, and team workflows.
- Developed internal and client-facing SEO strategies.
- Led integration between marketing and sales departments.
Digital Marketing Manager
ABC Media Trust
2018–2019
- Directed brand strategy, internal linking, and page structure.
- Maintained consistent visual branding and optimized workflows.
Digital Marketing Manager
Conversion.AU
2017–2018
- Oversaw SEO and paid ad strategies across multiple clients.
- Developed social and content marketing blueprints.
- Implemented team workflows for content planning and reporting.
Content and Social Media Marketing Head
Clean Fortune LLC
2015–2017
- Created and led multi-channel marketing strategies.
- Designed lead generation and content systems.
- Implemented SEO workflows across all client accounts.
Freelance Digital Consultant
Various Clients (Double Dose Bistro, Rosie Does Digital, Nutrabod, etc.)
2013–2023
- Delivered SEO and content marketing strategies for startups and SMEs.
- Created optimized blogs, lead funnels, and schema structures.
- Provided community engagement tactics and directory outreach for niche industries.
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