Charles B.

Specializes In
Paid Ads
Digital Marketing

Results-oriented digital marketer with experience in SEO, Google Ads, and Meta Ads for e-commerce brands. Skilled in keyword research, technical audits, PPC strategy, and performance optimization to increase traffic and ROI.

Available
Availability:
20hrs/week
View Portfolio

work experience

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Facebook Advertising Specialist

Ma. Awani Hotel & Suites
2023–2024

  • Scheduled and managed UGC-based Facebook campaigns to build brand trust.
  • Supported a niche sustainability-focused ad strategy.
  • Maintained consistent publishing cadence and monitored engagement trends.

Digital Marketing Associate

Robusq Digital Marketing
2022–2022

  • Executed Google Search and Display campaigns, monitored ad pacing and ROI.
  • Ran keyword research and A/B tests to improve lead quality.
  • Produced SEO audits and implemented improvements including link building and directory submissions.
  • Monitored campaign KPIs and flagged early performance risks.

Facebook Advertising Specialist

Sizzling Station
2021–2023

  • Monitored campaign ROI and adjusted ads for optimal engagement.
  • Worked closely with media buyers to ensure correct ad placements.
  • Reported campaign performance using weekly KPI metrics.

SEO Specialist

Heroes of Digital
2021–2021

  • Conducted technical SEO fixes, competitor analysis, and GMB optimization.
  • Improved site speed, indexing, and on-page elements for local visibility.
  • Supported content writing and audits aligned with SEO goals.

Facebook Advertising Specialist

PC Rem Gaming Rig Master
2018–2021

  • Led full-funnel Facebook ad campaigns targeting specific eCommerce segments.
  • Managed creatives and collaborated with teams to refine performance.
  • Developed scalable campaign strategies across multiple audience groups.

Education

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Bachelor of Science in Information Technology

University of St. La Salle, Bacolod City
2016–2020

Portfolio

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