SEO Manager
Digital Marketing Agency – Baton Rouge, LA, USA
2023–2026
- Spearheaded SEO strategy for 10–15 automotive dealership clients across Dealer.com, Dealer Inspire, and CDK
- Conducted comprehensive technical site audits using Ahrefs, Semrush, and Screaming Frog to identify technical SEO issues, duplicate content, and crawl inefficiencies
- Implemented AEO strategies for featured snippets, People Also Ask, FAQs, and structured data to improve visibility in AI-powered and voice search
- Built and executed local SEO frameworks covering Google Business Profile optimization, localized content, and NAP consistency
- Collaborated with Account Managers to deliver monthly SEO performance reports and insights
SEO Project Manager
Digital Marketing Agency – San Rafael, Texas, USA
2019–2023
- Managed writers, web designers, and web developers to ensure content was optimized for SEO and pages remained clean and fast
- Oversaw multiple projects concurrently and coordinated team members to complete tasks on time
- Optimized copy and landing pages for search engine marketing
- Performed keyword discovery, expansion, and optimization
- Researched and implemented SEO recommendations
- Identified opportunities to improve website architecture, content, linking, and rankings for target keywords
Google Ads Analyst
Atria Media Group
2018–2019
- Created and managed paid search campaigns across multiple platforms
- Adjusted campaign strategies and budgets to meet client goals
- Conducted keyword and competitive research, wrote ad copy, and implemented bid optimizations
- Managed keyword bids across multiple accounts to improve efficiency
- Monitored Search and PPC trends and platform developments
- Provided actionable data and insights to support ongoing optimization
SEO Consultant (Remote)
Think Innovations Australia
2016–2017
- Optimized client websites to improve search engine rankings
- Drove website traffic using multiple digital marketing methods
- Performed keyword research and analysis
- Reviewed client websites and pages to identify opportunities for improvement
- Developed digital programs and campaigns covering online advertising, website marketing strategy, and social media
- Prepared detailed strategy reports
SEO Specialist
StraightArrow Corporation
2013–2015
- Reviewed client websites and pages to identify SEO improvements
- Improved clients’ organic search results through keyword and content optimization
- Implemented off-page SEO strategies including link building
- Developed advanced SEO strategies and tracked site performance
- Compiled and presented SEO performance reports
- Managed SEM activities including keyword research, account creation, campaign management, and bid management
Digital Marketing Manager
Outsourced QAS, Australia
2013–2014
- Managed online brand campaigns to increase brand awareness
- Created brand memes using Adobe Photoshop
- Co-managed client Google Ads campaigns
- Managed client social media accounts manually and through Hootsuite
Mobile Media Specialist (Freelance and Remote)
Mobext Inc. – Havas Media Group
2011–2013
- Achieved and maintained first-page Google.ph ranking for the keyword “mobile marketing agency”
- Recommended, deployed, and monitored mobile media strategies
- Relaunched and monitored pay-per-click campaigns
- Managed mobile paid search campaigns for Teletech and McDonald’s
- Optimized banner ads for conversions
- Created analytics reports for client reference
Digital Marketing Specialist
Fuego Hotels and Properties Management Corporation
2009–2013
- Collaborated with Marketing Communications, Sales, and other functions to deploy online marketing programs
- Generated content using established editorial properties
- Managed customer service messages in alignment with brand voice
- Built engagement with Facebook and Twitter followers through proactive conversations and responses
Web Copywriter/Social Media Marketing Specialist
DirectwithHotels, Ltd., Inc.
2006–2009
- Researched and executed online marketing strategies for hotel clients
- Wrote and submitted press releases to online PR sites
- Helped optimize hotel client websites
Project Officer
Public Relations Society of the Philippines (PRSP)
2003–2006
- Served as Project Officer for the Public Relations Society of the Philippines
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