Jeffrey S.

Specializes In

Copywriting/Blogs

Content Creation

I’m a copywriter and content strategist with 20+ years of experience creating SEO-focused, conversion-driven content and integrated marketing campaigns. I develop website copy, landing pages, blogs, and content strategies that strengthen organic visibility, lead generation, customer acquisition, and brand growth across legal and other service industries.

Available

Availability:

20hrs/week

View Portfolio

Core Skills

AI Editing

Analytics & Reporting

Marketing Performance Tracking

Project Management

Research & Analysis

SEO

Tech Skills

Google Analytics

Google Workspace

SEMRush

Asana

Microsoft Office

Industry Experience

Legal

Healthcare

Home Services

Availability

20hrs/week

work experience

Text

Independent Copywriter & Content Strategist

MarketCrest and independent clients
2023–Present

Produce SEO-optimized landing pages, blogs, service pages, and website copy for Australian businesses
Develop content strategies that improve organic visibility, lead generation, and AI search performance
Create high-volume content across legal, migration, roofing, home services, energy, and local service industries
Ensure editorial excellence through content audits, quality assurance, and SEO optimization
Produce SEO articles, comparison guides, landing pages, educational content, and conversion-focused marketing assets
Create high-converting email campaigns and maintain consistent brand voice across multiple international clients

Senior Copywriter & Digital Marketing Strategist

United Neon Advertising
2017–2024

Led integrated marketing campaigns for more than 50 local and international brands
Increased Honda Power Products sales by over 200% within four months through a strategic integrated campaign
Generated 300,000+ qualified leads for Filinvest through a targeted digital marketing strategy
Helped Beko Appliances strengthen its position in the Philippine market through strategic and customer-focused campaigns
Won 20+ client pitches through creative concepts and tailored communication strategies
Managed celebrity and influencer partnerships to increase campaign reach and engagement

Copywriter & SEO Content Strategist

Yavin Technologies
2016–2017

Produced SEO content, website copy, blogs, and social media campaigns
Developed customer-focused content strategies that improved engagement
Performed editorial review and quality assurance

Copywriter & Marketing Communications Specialist

Boardwalk Business Ventures, Inc.
2011–2014

Developed advertising campaigns, advertorials, scripts, brochures, and digital content
Helped transition the company into digital marketing
Increased reseller acquisition through integrated communication campaigns
Directed messaging for events, PR, promotions, and partnerships
Worked on campaigns featuring celebrity ambassador Kris Aquino

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Education

Text

Bachelor of Arts, Major in Communication

De La Salle University
2003

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Portfolio

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