Trishia E.

Account Executive | Social Media Marketer

eCommerce Clients (Fashion & Retail)
2024–2025

• Spearheaded multi-channel digital marketing strategies to drive brand visibility and revenue growth for online retail brands.
• Created and optimized platform-specific content for Instagram, YouTube, Facebook, and LinkedIn.
• Developed and executed eCommerce campaigns, including promotional launches and seasonal offers.
• Managed Klaviyo email campaigns with targeted segmentation and conversion-focused copy.
• Increased engagement by repurposing long-form content into short-form clips for social media.
• Analyzed campaign performance using KPIs and implemented improvements in real-time.
• Engaged directly with customers via DMs and comments to build loyalty and drive repeat purchases.
• Maintained a consistent brand voice across all eCommerce and marketing materials.

Account and Campaign Executive

Marketing and Lead Generation Agency
2020–2023

• Supported eCommerce and service-based clients by designing digital marketing strategies focused on lead generation and sales.
• Led a team that generated 150+ qualified leads monthly across email and social media.
• Oversaw client accounts, campaign schedules, and project deliverables to align with sales goals.
• Collaborated directly with leadership to refine marketing strategies and campaign direction.
• Managed client relations, ensuring satisfaction and identifying upsell opportunities.
• Delivered analytics reports with actionable insights to improve conversion performance.

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University of Mindanao

2018-2022

Bachelor of Arts in Tourism Management