Thomas W.

SEO Specialist

WatsonWebSolutions
2012–Present

• Audit client websites to identify SEO opportunities and produce data-driven reports that guide action plans for improving keyword rankings
• Lead client-facing communications, manage requests, answer questions, and recommend future web-based initiatives
• Deliver SEO work for clients across plastic surgery, chiropractic, business consulting, home services, and education
• Facilitate discussions around process improvements, SEO best practices, and strategies for reaching project milestones
• Lead project efforts while managing schedules, workstreams, collaboration, and resource allocation

SEO Specialist

Hyport Digital
2023–2024

• Led the SEO team in developing strategic recommendations for client campaigns
• Created recommendations for content optimization, internal linking, and website structure
• Improved multiple client websites to top 10 rankings within 3–4 months of campaign launch

Content Lead

Caesars Entertainment
2023–2023

• Maintained stakeholder relationships while making updates to the corporate website
• Responded to stakeholder requests and supported timely resolution of support tickets
• Managed and optimized more than 100 property pages on the corporate website

Team Lead Local SEO

Caesars Entertainment
2021–2023

• Managed more than 300 business listings across platforms including Google, Yelp, and Yext
• Led listing-related communications and addressed stakeholder questions and requests
• Improved click-through rates on business listings by 5% in Q4 FY2021 across Caesars properties

SEO Specialist

Caesars Entertainment
2019–2021

• Led strategy and implementation of SEO recommendations designed to increase organic traffic and revenue across multiple high-value properties
• Conducted technical SEO audits and used SEO tools to identify opportunities to improve website performance and keyword rankings
• Managed digital business listings and supported local and affiliate promotions
• Helped the SEO team organically source an average of $450K in daily revenue
• Helped achieve a top-three organic ranking for “Las Vegas Suites,” ahead of competing casino brands including MGM and Cosmopolitan

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Master of Science (MS), Management & Leadership

Western Governors University

Bachelor of Science (BS), Business Administration – Marketing

Western Governors University

Google Data Analytics

Coursera

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