LinkedIn Lead Generation for Digital Signage Service

Case Study


Loop TV is a free music video, business TV and digital signage service, fully licensed to run in public business. Loop has original music video, sports, lifestyle, news or kids channels for venues across the US.

Opportunity / Challenge

For what projects/services did your company hire Intelus Agency?

We needed a professional agency to manage our LinkedIn ad accounts for us to maximize the paid social ads we had and target the right business customers. Our goal was to increase sign ups for our free Loop Player and attract more followers.


How did you select this vendor and what were the deciding factors?

We searched online for LinkedIn agencies online and shortlisted four. After interviewing them, we chose this agency based on their focus on LinkedIn and expertise on the platform.

Describe the project in detail and walk through the stages of the project.

After a kick-off meeting, they helped us identify the best audiences to target on LinkedIn. They then created a full-funnel campaign on the platform, wrote our copy, and targeted the right businesses audiences. They used a Slack to coordinate and were always responsive via email if needed.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager and another LinkedIn marketing specialist.

LinkedIn ad example

Results & Feedback

Can you share any outcomes from the project that demonstrate progress or success?

We successfully launched our ad account and increased LinkedIn page followers and sign ups for our Loop Player.

How effective was the workflow between your team and theirs?

The workflow was easy. There were a number of Zoom calls and emails to get everything in place. They also set up a Slack channel which was helpful for quick messages.

What did you find most impressive or unique about this company?

Intelus' communication throughout the campaign was great. I really liked the full-funnel approach and LinkedIn expertise they brought.

Are there any areas for improvement or something they could have done differently?

Finding the right audiences was a concern at first. Once we communicated this to them, they found the right business audiences for us and continued to refine those.

Overall Score - 5.0

5.0 - Scheduling


5.0 - Cost


Intelus' cost was very reasonable and competitive.

5.0 - Quality


5.0 - NPS


I would recommend Intelus to anyone needing LinkedIn ad account management.


I really liked the full-funnel approach and LinkedIn expertise they brought. They exceeded our lead goal this month by 17 leads, and the cost per lead is going down!
Diana Perez - Senior Marketing Manager
Loop Media
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