LinkedIn Outreach for Software Solutions Provider

Overview

Platonic Systems uses functional programming techniques to guarantee that your application is fit for purpose. Their methods produce the most reliable, efficient, and intuitive software in the industry and their primary focus is on Haskell programming.

Challenges

Platonic Systems was a small startup with big ambitions and a limited marketing budget, so they were looking for a way to make a big impact on their sales pipeline without breaking the bank. 

• Platonic Systems targets a specific audience in the software startup space, ranging from startups to small-and-medium-sized businesses, and even enterprise-level brands.
• With most cold prospects being 3-6 months out from needing staff augmentation or functional programming, we needed to think outside the box to find warmer leads that had more of an immediate need for Platonic Systems' services. 

Solution

Platonic Systems ran a 9-month lead generation campaign to leverage LinkedIn’s precise targeting capabilities and accurate first-party data. Connecting the Principal, Isaac Shapira directly to the C-Level decision makers at companies that fit the ideal customer profile, we built a large pipeline of sales-qualified leads with projects with software and staff augmentation needs within the next 3-12 months. 

To supplement, we found leads through LinkedIn jobs and Indeed who needed immediate Haskell, Nix, PureScript, Elm, Dyalog APL, Julia, and Python engineers to build their MVP and/or join their team. In addition to outbound prospecting, we launched a strategic LinkedIn ad campaign using a combination of thought leadership content and an offer for a free 30 minute consultation.

Defined campaign audience:

Location: USA

Job Function: Sales, Marketing, Operations

Job Title: Founder, Owner, CEO, President, VP of Engineering, CTO, Engineering Director

Seniority: Manager, Director, VP, CXO, Partner & Owner

Compelling content offer created:

Personalized 30-minute consultation to scope their software engineering project and/or staff augmentation needs.

LinkedIn Ad Creatives

Results

With qualified meetings being Platonic Systems' main objective, our high-touch, question-based approach to reaching out, and gathering information about their projects and needs to qualify leads before booking a consultation contributed greatly to the overall success of the campaign. 

• Generated 374 leads during a 9-month period
• Booked 56 qualified meetings
• Added enough projects to their pipeline to eliminate their need for short-term lead gen.