Platonic Systems uses functional programming techniques to guarantee that your application is fit for purpose. Their methods produce the most reliable, efficient, and intuitive software in the industry and their primary focus is on Haskell programming.
Platonic Systems was a small startup with big ambitions and a limited marketing budget, so they were looking for a way to make a big impact on their sales pipeline without breaking the bank.
Platonic Systems ran a 9-month lead generation campaign to leverage LinkedIn’s precise targeting capabilities and accurate first-party data. Connecting the Principal, Isaac Shapira directly to the C-Level decision makers at companies that fit the ideal customer profile, we built a large pipeline of sales-qualified leads with projects with software and staff augmentation needs within the next 3-12 months.
To supplement, we found leads through LinkedIn jobs and Indeed who needed immediate Haskell, Nix, PureScript, Elm, Dyalog APL, Julia, and Python engineers to build their MVP and/or join their team. In addition to outbound prospecting, we launched a strategic LinkedIn ad campaign using a combination of thought leadership content and an offer for a free 30 minute consultation.
Job Function: Sales, Marketing, Operations
Job Title: Founder, Owner, CEO, President, VP of Engineering, CTO, Engineering Director
Seniority: Manager, Director, VP, CXO, Partner & Owner
Compelling content offer created:
Personalized 30-minute consultation to scope their software engineering project and/or staff augmentation needs.
With qualified meetings being Platonic Systems' main objective, our high-touch, question-based approach to reaching out, and gathering information about their projects and needs to qualify leads before booking a consultation contributed greatly to the overall success of the campaign.