LinkedIn Ad Campaigns for SaaS Marketing Agency

Case Study

Background

Please describe your company and your position there.

CEO of a SaaS based agency offering end to end digital services to clients from across the globe.

Opportunity / Challenge

For what projects/services did your company hire Intelus Agency, and what were your goals?

Our main goal was to increase brand awareness and maximize conversions. We hired Intelus Agency for LinkedIn marketing as it was the best means to reach our target audience.

Solution

How did you select this vendor and what were the deciding factors?

Our team of analysts had shortlisted several agencies based on their market presence and expertise with LinkedIn. Intelus Agency clearly stood out among them as they specialized in LinkedIn marketing. After a few calls, we onboarded them for the project.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Their team analyzed our target audience and helped us set up LinkedIn marketing campaign based on our requirements. They took care of everything from brainstorming ad ideas, to designing the creatives, setting up the LinkedIn campaigns and monitoring the ads regularly.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a LinkedIn account manager, LinkedIn campaign manager, and the CEO Chris.

Results & Feedback

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yes, in the last 5 months we have nearly doubled the amount of deals in our sales pipeline. Our average contract value has improved significantly, and Intelus Agency is continuing to lower the cost per lead to get us a stronger ROI. Their team is proactive at communication and very supportive. They genuinely care about the end-results and work their way backwards from our goals & KPIs to help us achieve them.

How effective was the workflow between your team and theirs?

We mostly interacted through emails, slack, and Zoom meetings. The project was tracked via LinkedIn campaign manager - they shared regular reports with us and ensured it was headed in the right direction. The account manager assigned to us was friendly, cooperative, and easy to work with.

What did you find most impressive or unique about this company?

We admire their dedication and commitment towards achieving the results they promised when we got started. Their team was sincere, hard-working, and empathetic. They always answered our calls and emails and were always ready to go an extra mile. We continue to work with them and look forward to a lasting relationship.

Are there any areas for improvement or something they could have done differently?

Nothing in general. Working with them, was nonetheless, a great experience so far.

5.0 - Overall Score

5.0 - Scheduling

ON TIME / DEADLINES

5.0 - Cost

VALUE / WITHIN ESTIMATES

5.0 - Quality

SERVICE & DELIVERABLES

5.0 - NPS

WILLING TO REFER

Results

Verified by

"Within five months, Intelus Agency has helped us double our sales, and the average contract value has significantly improved. They consistently go above and beyond to deliver results and ultimately increase ROI. The friendly team is proactive at communication and is easy to work with."
SaaS Marketing Agency

Verified by

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