Joanna T.

Digital Strategist

GIGIL

2021–2025

• Developed persuasive ad copy that increased brand engagement for Orocan, RC Cola, Grab, and Netflix.
• Supported integrated marketing efforts aligning creative assets with digital campaign goals.

SEO Analyst Lead

Datawords

2021–2024

• Executed technical SEO strategies for Rolex, increasing search rankings by 33% and boosting organic traffic by 45%.
• Improved site load times by 40% via deep optimization efforts.

Senior SEO Specialist (Remote)

Novatech, Inc.

2020–2022

• Delivered a full-scale SEO strategy that increased organic traffic by 129% in six months.
• Built high-quality backlinks and restructured website content for maximum search visibility.

SEO | Team Manager (Remote)

JSA Interactive Inc.

2015–2021

• Conducted comprehensive site audits, leading to a 60% increase in engagement and a 15% bounce rate reduction.
• Recovered penalized websites by enforcing compliance with Google's SEO standards.

SEO Specialist

Heroleads

2012–2015

• Created and optimized landing pages for lead generation, increasing leads by 32%.
• Built backlink profiles and implemented keyword-rich content strategies.

Web Content Writer

EMAPTA Versatile Services

2010–2012

• Developed SEO-optimized content for client websites.
• Aligned content strategies with SEO goals to support ranking improvements.

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Bachelor of Arts in Communication Arts
ICCT Colleges, Cainta, Rizal, Philippines
2004–2008

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Certified Lean Six Sigma Yellow Belt
SEO Specialist, CLSSYB