Freelance WordPress Formatter
Epic Gardening
2024–2026
- Formatted up to six new blogs per day
- Updated older content formatting to improve SEO and replace outdated information
- Curated photos for each blog and worked with the supervising editor to ensure accuracy
Jr. Marketing Associate
SPIRRA.io
2024–Present
- Manage company social media pages across Facebook, Instagram, LinkedIn, and X
- Develop, draft, design, and publish social media content
- Coordinate budgeting and other tasks related to conference sponsorships
- Draft and design decks, information sheets, and infographics in Canva according to brand guidelines
- Support QA testing, competitor research, and resource development
Content Marketer
FindLaw, formerly owned by Thomson Reuters
2023–2024
- Wrote 3–5 blogs for U.S. law firm clients
- Edited and published blog content in WordPress
- Wrote and reviewed content for PPC landing pages
- Set up Facebook ads by drafting copy and selecting appropriate stock visual assets
- Copyedited drafts from recently hired content marketers
- Mentored new content marketers and participated in an AI pilot for PPC landing page copy
SEO/Content Writer
Jacoby & Meyers (Satellite Teams)
2022–2022
- Wrote and edited copy supporting SEO initiatives
- Optimized landing page copy to make it more SEO-friendly
- Created templates for recurring website posts, including news relevant to the firm's services
- Produced content according to unique specifications from the supervisor
- Kept up with search engine updates that could impact SEO performance
Content Writer
CarParts.com
2020–2022
- Wrote daily content for the website blog and e-commerce pages
- Conducted keyword research and incorporated keywords into copy
- Drafted at least 1,000 words per day
- Participated in regular quality reviews to align writing with the company style guide
- Supported internal content and other team initiatives
Internal Comms. Officer
TDCX Philippines
2017–2019
- Served as the main point of contact for internal communications
- Helped manage content on TV monitors across multiple Philippine sites
- Coordinated with HR, the ExCo, and Employee Engagement teams to promote employee announcements and events
Virtual Mktg. Coordinator
Zigzag Media Inc.
2017–2019
- Supported offshore counterparts across various marketing activities
- Managed content on social media accounts, Facebook groups, and the blog
- Cleaned up broken website links and handled promotional content using WordPress
Public Relations & Digital Content Specialist
P.J. Lhuillier, Inc.
2015–2017
- Covered events and secured content for online channels
- Coordinated with a PR agency to seed press and photo releases
- Organized logistics for shoots producing digital content
Jr. Research Consultant
BCI Asia
2014–2015
- Connected with offshore sources to obtain updates on construction projects
- Maintained construction project portfolios to track progress
- Formatted updates according to platform standards
Intern
Thomson Reuters Manila Newsroom
2013–2013
- Researched information for articles
- Assisted during shoots involving various organizations
- Identified relevant news for international audiences
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