Generate & Qualify Leads With Inbound Content and Marketing Automation

In this guide, you will learn how to use content and marketing automation to generate highly qualified inbound leads.

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What you get

What a qualified leads is, and the different between MQLs and SQLs
The difference between lead generation and demand generation
Content's vital role in lead generation
5 foundational types of inbound marketing content
Marketing automation's evolving role in content marketing
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Use Content Marketing and Automation To Generate Qualified Inbound Leads

While site traffic has long been considered an important metric for success, a recent study conducted by the content marketing institute suggests that the quality of sales ready leads is the most important metric.

In this guide, you will learn how to use content and marketing automation to generate highly qualified inbound leads.