Russell B.

Executive Assistant to COO

Vitality Club
2025–2025

• Managed day-to-day operations and marketing support for executive leadership
• Coordinated team deliverables and tasks via ClickUp
• Assisted with campaign scheduling, reporting, and communication

Partner Success & Onboarding Specialist

LandMark Capital
2025–2025

• Oversaw outbound marketing tool setup, list uploads, and response tracking
• Ensured CRM tagging accuracy and campaign follow-ups
• Supported internal routing of qualified leads

Business Manager (E-Commerce and Social Media Operations Specialist)

Banila Co
2024–2024

• Scheduled posts, reels, and stories across Instagram and Facebook
• Managed social media profile consistency and visual branding
• Maintained KPIs for engagement and outbound traffic across platforms

Chief Marketing Officer (CMO)

Rarity X
2024–2024

• Oversaw marketing execution, KPI tracking, and reporting deliverables
• Managed vendor communication and campaign pacing accuracy
• Ensured clean reporting and early flagging of campaign issues

Creative Marketing Director / Social Media Content Director

Media Tech Invest (formerly Globalappcasting)
2020–2023

• Created and scheduled digital content across LinkedIn, IG, YouTube, TikTok
• Maintained performance reports for video engagement and reach
• Managed campaign calendar and cross-platform execution

Senior Advertising Reports Data Analyst

HotelsCombined.com
2017–2020

• Tracked paid media performance and generated monthly KPI reports
• Coordinated with third-party vendors on ad campaign pacing and deliverables
• Flagged campaign deviations early for adjustment

Marketing Consultant

Office of Civil Defense, Philippines
2016–2017

• Managed digital campaign scheduling and execution across public platforms
• Tracked performance trends and summarized monthly analytics

Media Buyer

Nestlé / Zenith Optimedia
2015–2016

• Executed paid campaign buys and ensured pacing across ad networks
• Supported tracking of cost-per-lead and campaign health metrics

Content Creator – Videographer and Photographer

Private Canadian Influencer
2023–2024

• Produced branded video content for Instagram Reels, TikTok, and YouTube
• Scheduled releases and tracked engagement metrics

Multi-skilled Freelancer (Marketing Operations Focus)

Various Clients
2015–2023

• Provided executional support for social campaigns, content uploads, and KPI dashboards
• Assisted in email and outreach campaign tool setup and monitoring
• Supported digital content formatting and publishing

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Bachelor’s Degree in Marketing Management
2011–2015

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Certifications:

- Google Ads Search & Display Certification

- Google Analytics (GA4) Basics

- Semrush SEO Crash Course

- Canva for Social Media Execution

- Instagram Marketing (Jarvee)

- ClickUp: Task & Campaign Management

- TikTok Shop Academy

- WordPress for Content Managers

- EF SET English Certificate (C1/C2 Advanced)

- CapCut & Kapwing Video Editing

- ChatGPT for Beginners

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