Pia P.

Specializes In

Paid Ads

SEO

Strategic Media Buyer with 3+ years of experience in e-commerce and lead generation, specializing in Meta Ads, PPC optimization, and digital growth strategies. Adept at boosting ROAS, conducting competitor and keyword research, and aligning paid ad performance with business goals in a fast-paced environment.

Available

Availability:

Full Time

Skills

01

PPC Advertising

Project Management

Analytics & Reporting

Campaign Strategy

E-commerce Support

Data Management

Keyword Research

Marketing Performance Tracking

Tech Skills

02

Industry Experience

03

eCommerce

Real Estate

Agency

Availability

04

Full Time

work experience

05

Text

Media Buyer

RAMOS REAL ESTATE ENTERPRISE
2024–2025

Managed cross-platform campaigns with a focus on ROAS and lead generation.
Monitored and optimized ad spend while maintaining reporting accuracy.
Conducted performance analysis and presented insights to stakeholders.
Launched and tested campaign variations using A/B testing.
Built long-term ad strategies with measurable KPIs.

Media Buyer (Lead Gen Client)

KROVI DIGITAL
2023–2025

Executed Meta Ads campaigns tailored for B2C lead generation.
Conducted persona-based targeting and keyword/competitor analysis.
Applied split testing techniques to improve engagement and CPL.
Contributed to segmentation strategies using Klaviyo for retargeting.
Supported SEO-focused content planning for landing pages.

Media Buyer (E-Commerce Client)

E-COM VSQ
2021–2022

Managed e-commerce campaigns integrated with Shopify analytics.
Aligned product-focused ads with target audience behavior trends.
Reviewed ad data to optimize for conversions and ROAS.
Collaborated with teams on content and ad creative testing.

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Education

06

Text

University of St. Lasalle (USLS)

2018

Portfolio

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