Marcelino D.

B2B Email Marketing Manager | Project Coordinator

Imagination At Play
2022–2025

• Led cold outreach and list-building campaigns generating consistent appointment pipelines.
• Increased client revenue by 30%+ through data-backed campaign optimization.
• Managed lead generation systems and trained junior staff on campaign workflows.
• Developed SOPs to streamline outbound processes across real estate, insurance, and healthcare niches.

B2B Email Marketing Manager | Admin Head

Action Point Services
2020–2022

• Generated a 30% increase in qualified leads via performance-driven email sequences.
• Designed outcome-focused campaigns that consistently booked discovery calls.
• Maintained clean CRM records and ensured timely follow-up processes.

Email/LinkedIn Campaign Specialist

Arol Capital
2022–2024

• Coordinated cold outreach targeting decision-makers in B2B verticals.
• Drove 20+ monthly booked sales calls through segmentation and performance testing.
• Optimized deliverability and monitored key outreach KPIs.

Email Marketing Manager

MIDOS Development Group
2020–2022

• Built outbound email infrastructure that generated 1,500+ qualified leads.
• Reduced lead acquisition cost by 35% through testing and deliverability refinement.
• Collaborated with sales to accelerate deal flow across large-scale real estate developments.

‍

Bachelor of Science in Marine Transportation
Maritime Academy of Asia and the Pacific (MAAP)

‍

New Generations Academy

Virtual Training: Lead Generation, Appointment Setting, Copywriting

‍