James F.

Chief Marketing Officer (Strategic Growth Partner)

Inner World Training
2022–2024

• Maintained weekly and monthly KPI dashboards tracking lead volume, conversion quality, and campaign ROI.
• Scheduled and published content across LinkedIn, Facebook, Instagram; maintained brand consistency and page hygiene.
• Oversaw performance of Google Ads and Meta campaigns; flagged underperformance and coordinated with media vendors for resolution.
• Ensured campaign pacing, platform hygiene, and link accuracy were consistently met across multiple accounts.
• Directed content team operations and ensured assets met publishing schedules and platform standards.
• Supported lead generation via structured automation sequences and CRM tagging.

Marketing Strategies & Growth Partner

Business Collaborator
2022–Present

• Created high-performing outreach systems using email tools similar to Cleverly, with tagging logic for lead qualification.
• Designed cold campaigns, monitored open/reply rates, and routed qualified responses to internal stakeholders.
• Managed all outreach system data, ensuring tagging and CRM tracking were current and accurate.
• Led setup of lead funnels and nurturing automations that scaled list growth and improved campaign performance.

Senior Marketing Manager (Project-Based)

FutureLab Digital
2022

• Monitored paid media performance across Google Ads; identified low-quality conversions and rebuilt the funnel strategy.
• Collaborated with engineering team to realign lead targeting and analytics tracking.
• Rebuilt KPI metrics dashboards to present results in client-facing reports.
• Delivered conversion reports with insights that directly influenced budget allocation.

Marketing and Sales Manager

New Driver Programme Ltd
2022

• Managed cold list-building and led cold outreach campaigns through tools like Apollo and MailerLite.
• Maintained CRM cleanliness through tagging, lead status updates, and segmentation.
• Supported project and platform launches with coordinated publishing schedules and reporting checklists.
• Aligned internal team activity with calendar milestones across content and paid efforts.

Digital Marketing Specialist

STI Limited – Ayala Corporation
2021

• Managed and tracked outbound cold email sequences targeting high-value B2B prospects.
• Built KPI reports and performance summaries for C-suite stakeholders.
• Delivered detailed lead status reports that shaped the sales pipeline and content strategy.

Senior Marketing Consultant

Wellness United Co.
2018–2022

• Delivered monthly performance reports tied to campaign effectiveness and audience engagement.
• Managed content execution calendar across social and offline channels.
• Provided oversight on basic paid media strategies and campaign workflows without handling direct ad buying.

Branch Co-Manager & Marketing Trainer

AGI Health and Wellness / Sante International
2016–2023

• Used GoHighLevel and ActiveCampaign to segment leads, monitor responses, and automate email sequences.
• Tracked KPIs weekly, refining funnels based on conversion data.
• Managed internal CRM tagging, funnel path alignment, and customer lifecycle reporting.

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De La Salle University Dasmariñas

B.S. in Business Administration – Marketing & Advertising
2018–2021

- Dean’s List (1st Honors), Best Marketing Plan, Green Marketing Excellence

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Certifications:

- EF SET English Certificate – C2 Proficient

- Certified Social Media Manager

- Certified Virtual Executive Assistant

- Certified General VA

- Basic WordPress Certified

- MAREANA Specialist – Marketing Research & Analytics

- TOEIC – Advanced Working Proficiency