James F.

Chief Marketing Officer (Strategic Growth Partner)

Inner World Training
2022–2024

• Created, launched, and optimized paid campaigns (Google, Meta) for multiple e-commerce and coaching brands.
• Conducted full SEO audits and deployed on-page/off-page strategies, increasing search visibility and traffic.
• Developed full-funnel marketing systems—from acquisition to retention—driving consistent revenue and upsells.
• Set up long-term Klaviyo email automations to nurture leads and maximize LTV.
• Built customer journey frameworks and campaign performance dashboards using GA4 and GDS.
• Delivered ROAS-focused strategies with integrated ads, SEO, and conversion-optimized landing pages.

Marketing Strategies & Growth Partner

Business Collaborator
2022–Present

• Generated $1.8M in organic sales in 18 months without paid ads by building high-converting funnels.
• Built the full lead gen and conversion ecosystem (email, content, nurture flows, sales pages).
• Wrote all campaign copy and set up advanced segmentation across CRM tools.

Senior Marketing Manager (Project-Based)

FutureLab Digital
2022

• Revamped Google Ads structure to improve conversion rates and lead quality.
• Rebuilt landing pages and created retargeting flows to shorten sales cycle.
• Presented tailored ad proposals directly to clients, helping secure high-value contracts.

Marketing and Sales Manager

New Driver Programme Ltd
2022

• Managed product marketing strategy across SEO, WooCommerce, email (MailerLite), and outreach.
• Spearheaded launch campaigns and nurtured early adopters for new SaaS product.
• Conducted deep market research and compiled lead lists of over 13,000 targeted emails.

Digital Marketing Specialist

STI Limited – Ayala Corporation
2021

• Executed cold outreach and nurturing campaigns for multimillion-peso B2B contracts.
• Reported campaign performance directly to the board using analytics and custom dashboards.
• Built pitch decks and branding content aligned with enterprise buyer personas.

Senior Marketing Consultant

Wellness United Co.
2018–2022

• Acted as fractional CMO/COO, leading digital transformation, SEO strategy, and product launches.
• Managed website development, branding, and affiliate communications.
• Proposed and implemented a dropshipping model to future-proof fulfillment.

Branch Co-Manager & Leadership Trainer

AGI Health and Wellness / Sante International
2016–2023

• Led digital campaigns and built Meta Ads blueprint to scale lead gen and product sales.
• Managed customer support, training, and automation systems using GoHighLevel and Kajabi.
• Presented business strategies to CEO and closed high-ticket client/investor deals.

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De La Salle University Dasmariñas

B.S. in Business Administration – Marketing & Advertising
2018–2021

- Dean’s List (1st Honors), Best Marketing Plan, Green Marketing Excellence

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Certifications:

- EF SET English Certificate – C2 Proficient

- Certified Social Media Manager

- Certified Virtual Executive Assistant

- Certified General VA

- Basic WordPress Certified

- MAREANA Specialist – Marketing Research & Analytics

- TOEIC – Advanced Working Proficiency