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How Linkedin Marketing Works in 2021
10
Minute Read
There are several tactics that you can use other than simply uploading the typical text post, such as posting in multiple formats. This can make all the difference when it comes to who sees and interacts with your brand.
Chris Mitchell
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Why Is LinkedIn the Most Efficient Social Media Platform for B2B?
3
Minute Read
LinkedIn is one of the many social media platforms that can be used to leverage your company’s communications. Although it may seem similar to others, it has multiple differences that make it very different from others.
Chris Mitchell
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Improve Your B2B Sales Velocity Without Changing Pricing
5
Minute Read
What Is Sales Velocity And How Do You Measure It? Sales velocity is a sales tool that helps you understand the average time it takes to win a sale.
Chris Mitchell
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How Your Personal LinkedIn Can Help Your Company’s Sales
3
Minute Read
When doing sales, especially in larger companies, people can forget how their personal profiles can impact and help reach their company’s sales goals and objectives.
Chris Mitchell
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How To Know When You're Ready For Marketing Automation
6
Minute Read
Marketing automation can become expensive for startups and companies who don't have the time or resources to develop it to its full potential.
Chris Mitchell
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How To Know If Your Company Needs More Than One Sales Pipeline
3
Minute Read
A sales pipeline is a visual representation of the buying process divided into a series of “stages” that the prospect goes through to complete the purchase.
Chris Mitchell
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What Is A Sales And Marketing SLA, Or Service Level Agreement?
5
Minute Read
A Sales and Marketing Service Level Agreement is a contract that both teams agree upon to guarantee that certain processes, timelines, actions, objectives and tasks will be met in a certain way that’ll help reach common goals.
Chris Mitchell
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How Does Your FAQ's Content Fit Your Inbound Marketing Strategy?
4
Minute Read
The Frequently Asked Questions section is a website's section or page on a website that answers your company’s most received questions.
Chris Mitchell
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Most Common Mistakes When Creating Buyer Personas
4
Minute Read
Buyer personas are semi-fictional representations of your actual customers created based on research and real data based on existing customers. Each buyer persona is a type of client that shares specific attributes and traits that make them interact similarly in the buying process.
Sonia Osinski
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What Is An Ideal Customer Profile or ICP?
3
Minute Read
An Ideal Customer Profile is a description of a hypothetical company or person that you would most like to do business with.
Sonia Osinski
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