Richard A.

Specializes In
Lead Gen
Paid Ads

I build and optimize lead generation and pipeline systems that drive consistent revenue growth across B2B, B2C, and DTC markets. With over 15 years of experience, I manage paid campaigns, CRM workflows, and analytics to improve conversion rates and ROI, consistently delivering 100% to 300% returns while ensuring accurate tracking, reporting, and lead flow efficiency.

Available
Availability:
20hrs/week
View Portfolio

work experience

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Digital Marketing Consultant

Freelance (Global & Local Market, Remote)
2018–2024

  • Built and optimized lead generation systems across paid and organic channels
  • Managed inbound and outbound campaigns using Meta, Google, and TikTok platforms
  • Improved ROI performance achieving consistent 100% to 300% returns
  • Implemented tracking and analytics frameworks for performance visibility
  • Advised clients on scaling strategies and pipeline efficiency improvements

Digital Marketing Manager

Global Partner Companies (Remote)
2012–2017

  • Managed monthly PPC budgets exceeding $20,000 across multiple campaigns
  • Generated over $1M in revenue through conversion-focused marketing funnels
  • Executed multi-industry campaigns including finance, real estate, and e-commerce
  • Developed high-performing sales funnels and direct response strategies
  • Optimized keyword targeting, bidding, and ad performance for ROI growth

Digital Marketing Manager

BPO Company (Davao City, PH)
2010–2011

  • Led team of 20+ SEO specialists and content writers
  • Managed PPC campaigns with budgets exceeding $50,000 monthly
  • Generated over $3M in revenue for travel and e-commerce clients
  • Trained internal marketing staff on paid advertising strategies
  • Improved campaign ROI through structured optimization processes

PPC Specialist / Copywriter

Freelance (Global & US Market, Remote)
2004–2010

  • Executed PPC and email marketing campaigns across multiple niches
  • Generated over $500,000 in online sales through paid traffic strategies
  • Wrote high-converting sales copy for digital and physical products
  • Managed campaigns on Google AdWords, Yahoo, and MSN AdCenter

Freelance Programmer / Developer

Freelance (Davao City, PH)
2001–2003

  • Developed administrative and accounting systems for business operations
  • Built inventory, procurement, and financial tracking software
  • Designed web-based support systems and internal tools

Accountant and Programmer

JVA Management Corporation
1998–2001

  • Maintained and enhanced computerized accounting systems
  • Developed billing and financial software solutions
  • Supported financial reporting and system automation initiatives

Junior Auditor

JVA Management Corporation
1997–1997

  • Conducted financial and operational audits across company departments
  • Assisted in compliance and reporting processes

Education

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Master of Business Administration

University of Liverpool
2007–2007

Diploma in Computer Science

University of the Philippines in Mindanao
2001–2001

Bachelor of Science in Accountancy

University of Mindanao
1996–1996

Portfolio

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