Reshel R.

LinkedIn Lead Generation Specialist

Freelance / Social Media & Marketing Clients
2021–2024

• Managed targeted LinkedIn campaigns to generate leads for service-based businesses, including VOIP-aligned solutions
• Created and maintained Ideal Customer Profiles (ICP) and executed outreach via Sales Navigator
• Conducted cold messaging, follow-ups, and engagement strategies to qualify prospects
• Tracked and organized all lead data and follow-up tasks using CRM systems
• Aligned messaging and prospecting cadence based on campaign performance metrics

Executive Assistant

Entrepreneurs & Business Coaches
2020–2021

• Filtered and prioritized emails; managed correspondence on behalf of executives
• Scheduled high-level meetings across global time zones
• Maintained strict confidentiality on sensitive company operations and documents
• Created branded presentations, reports, and internal documentation

Social Media Manager

Freelance
2019–2020

• Developed and scheduled platform-specific content for B2B clients
• Built brand voice through posts, captions, and follower engagement
• Set up and managed paid campaigns across Facebook and Instagram
• Monitored engagement metrics and tweaked strategy based on analytics

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Holy Cross of Davao College

Bachelor's Degree

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