Kayla R.

Specializes In

Paid Ads

Digital Marketing

I develop, launch, optimize, and scale paid digital advertising campaigns across multiple platforms while supporting performance through creative execution, campaign tracking, reporting, and optimization. I enjoy working with campaign data, improving advertising performance, and delivering organized, accurate campaign execution in collaborative remote environments.

Available

Availability:

20hrs/week

Core Skills

Account Management

Campaign Strategy

Data Organization

Keyword Research

PPC Advertising

Lead Generation

Tech Skills

Google Workspace

Microsoft Office

Google Analytics

Industry Experience

Marketing & PR

eCommerce

Availability

20hrs/week

work experience

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Facebook and Taboola Media Buyer / Graphic Designer

The Chop Shop (Freelance)
2024–2025

Designed graphics for digital marketing campaigns
Wrote advertising copy for campaigns
Researched marketing trends
Optimized advertising campaigns

Facebook Media Buyer

Next Level Academy
2024–2024

Wrote copy for lead generation campaigns
Launched Facebook lead generation campaigns
Researched marketing trends
Optimized campaign performance

Facebook and TikTok Media Buyer

The Roiter Media
2023–2024

Researched advertising verticals
Launched and optimized campaigns
Created campaigns and offers using Redtrack
Updated Monday dashboard
Edited videos and creative assets

TikTok Media Buyer

DZO Media
2022–2023

Researched advertising verticals
Launched and optimized campaigns
Created campaigns in Redtrack

Media Buyer, SEO & Copywriter

The Citrus Studios
2021–2022

Launched and optimized campaigns
Updated Monday dashboard
Edited creative assets
Performed basic SEO tasks

Shopify Dropshipping Specialist

The Leading Group (Freelance)
2020–2021

Created advertising creatives
Launched, optimized, and scaled campaigns
Researched winning products
Edited website content
Completed ongoing campaign support tasks

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Education

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Portfolio

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