Jason I.

SEO Analyst

Ray Business Technologies (ABS-CBN)
2023–2024

• Optimized ABS-CBN websites and digital properties to improve search visibility, traffic, and revenue opportunities
• Supported SEO for ABS-CBN News, ABS-CBN Entertainment, ABS-CBN Push, Metro Style Magazine, and iWantTFC
• Handled on-page updates, technical SEO checks, content recommendations, and performance-driven SEO tasks for media websites

Freelance SEO / Virtual Assistant

Thrives Marketing
2021–2022

• Completed daily SEO tasks assigned by the SEO strategist, including optimization support, research, and campaign maintenance
• Supported client SEO execution through keyword research, content updates, reporting assistance, and website task coordination
• Assisted with ongoing campaign execution and SEO deliverables

Digital Marketing & Social Media Marketing Specialist

Boat Hire Sydney
2019–2022

• Managed SEO, social media marketing, Google Business Profile, and email marketing for a boat hire business
• Created and updated website content, marketing visuals, promotional materials, and local visibility assets
• Supported digital marketing initiatives focused on generating bookings

Digital Marketing Team Lead

Dreamscape Networks (Crazy Domains)
2019–2021

• Led a 28-person team comprising 20 SEO specialists, 4 content writers, and 4 SEO support staff
• Reviewed customer campaigns, approved action plans, and monitored SEO and digital marketing implementation
• Provided campaign guidance, quality checks, client support, and onboarding assistance
• Delivered performance-focused recommendations across SEO, social media, email marketing, webinars, and podcast-related services

Digital Marketing Strategist

Smartbag Australia / Smart Operations Inc.
2010–2023

• Increased focus on sales growth through SEO, social media marketing, Google Ads, CRO, CPA, podcasting, and digital marketing strategy
• Managed website updates and product and category content improvements
• Created promotional graphics, flyers, and campaign assets to support eCommerce growth
• Managed marketing execution and sales-focused digital initiatives across office-based and work-from-home operations

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Associate in Instrumentation Process Control

Center for Industrial Technology
2006–2006

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