#Intelusinsights

You may have the biggest budget, the best design, reputation, and information but people may still not reach it or may reach it and immediately drop off.

Doing Marketing Automation is not easy. It can be intimidating as it implies multiple modules, integrations, and involvement with different teams, team members, and setups to get it to where you need.

Taking on marketing automation is a time-consuming task. Anyone who’s done it can tell you that. It requires a lot of process development, analytical thinking, and content creation.

When you find yourself needing to expand your marketing efforts, how you spend your budget next is crucial to how your business is going to evolve.

Every marketer knows that acquiring new customers is significantly more expensive and time-consuming than retaining existing ones. And to retain these customers, it's important not only to give them great customer experience but also to understand what they need, if their needs have changed and how to help them at every stage.

Marketing automation systems and CRMs are thought to go together: they have multiple connection points or APIs to feed off each other constantly and provide useful information to connect marketing and sales efforts in a very simple way. So to answer the main question, let's start by asking it the other way around: What happens when the two aren't connected?

Upgrading your marketing stack can be a daunting task. Here's what you need to know to define your needs, make your upgrade go smoothly and result in a well integrated solution.

2020 is an exciting year for lead generation because of tools like marketing automation, chatbots, behavior-based lead scoring and marketing personalization to provide more relevant buying experiences that result in higher conversion rates.

Marketing is essential for all businesses, but as your clientele evolves, so does your marketing landscape. With an increasing customer base, you need to spend more time to keep up the pace.

In this article you will learn the five questions every growth focused CEO should ask themselves in order to build a company that lasts grows and thrives and a competitive marketplace.