Neil C.

Content Operations Lead

Sapaad Pte Ltd.
2026–Present

• Manage a cross-functional team of writers, graphic designers, and video editors across website, social media, email, and print content
• Integrate ChatGPT, Claude, and Gemini into content calendars and creative brief workflows
• Spearhead content initiatives that increased social media following by 20% within three months
• Execute SEO, AEO, and GEO strategies that increased organic web traffic by 50% within three months
• Design omnichannel campaigns that increased lead generation by 50% within three months
• Partner with sales, PR, and senior leadership on funnel collateral, content strategy, competitor research, and market insights

Digital Content Manager

DOXA Talent
2022–2024

• Planned and executed B2B and B2C content campaigns with Marketing Operations, Growth, and executive stakeholders
• Developed messaging frameworks, content templates, and tone-of-voice guides for blogs, email campaigns, social media, and landing pages
• Managed CMS publishing with developers and designers while maintaining editorial and UI/UX standards
• Reviewed internal and third-party content for grammatical accuracy, SEO best practices, and brand alignment
• Created content trackers and dashboards to monitor delivery timelines, optimize workflows, and guide content refresh cycles
• Managed organic social media and community engagement while using audience feedback to inform future content

Digital Content Manager

World Vision Canada
2019–2022

• Managed publishing and content optimization across Kentico, Unbounce, and Shopify
• Coordinated with developers and designers to deliver microsites and landing pages aligned with wireframes and AODA requirements
• Led a microsite refresh that increased time-on-page by 40% and form completion rates by 18%
• Performed SEO, accessibility, and content QA audits, reducing flagged accessibility errors by 60%
• Led stakeholder consultations and empathy mapping workshops to identify audience content needs
• Facilitated daily stand-ups, sprint demos, and retrospectives across digital content projects

Digital Content Lead

Bank Novo
2018–2019

• Built annual content calendars and brand voice documentation across digital channels
• Produced keyword-optimized blog content and managed social media content for fintech and SMB audiences
• Coordinated freelance contributors producing long-form thought leadership, contributing to a 35% increase in monthly organic traffic
• Used Google Analytics and KPI dashboards to assess engagement and conversion performance
• Managed content pipelines using Asana, Trello, and Slack to support on-time publishing
• Introduced content tagging and versioning processes that reduced production lag by 40%

Content Writer

Praiseworthy
2017–2018

• Created SEO-optimized long-form WordPress content for hospitality, food and beverage, and fashion audiences
• Engaged with reader and client feedback across blog and social channels to identify content insights
• Promoted SEO content through social media and online forums to extend content reach

Content Writer

Tenfold
2017–2017

• Produced knowledge-based content covering sales, marketing, CRM optimization, SaaS, and IT KPIs
• Engaged with readers and professionals in sales and IT communities to support content visibility and knowledge sharing
• Responded to audience inquiries and shared relevant content across online communities

Content Writer

Hinge Inquirer
2016–2017

• Conceptualized and wrote digital content covering fashion, beauty, culture, and entertainment

Editorial Intern

L’Officiel Philippines
2015–2016

• Wrote and edited print and digital editorial content for L’Officiel-Manila
• Coordinated with editors and creative teams on photoshoots, garment pullouts, and interviews

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Bachelor of International Studies, Major in European Studies

De La Salle University
2009–2014

Certificate in Fashion Industry Essentials

Parsons School of Design-The New School
2016–2016

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