The Beauty Click

Case Study

About The Beauty Click

The Beauty Click is a hair, makeup and nail salon located in Ogden, Utah.

Their mission is to help women uplift, validate & build their self-esteem through a unique and memorable salon experience.

Project Challenges

  • Building a brand identity around a partially created visual identity
  • ‍Developing an unique and differentiated online presence in a competitive marketplace
  • ‍Engineering a unique and seamless user experience integrated with visual identity

Project Approach

We began this project with discovery, and competitor research to determine the goals of our clients, and the needs of their customers. During our competitor analysis, we began to pinpoint areas in which we could uniquely position The Beauty Click in their local market to make them stand out from their competitors with a unique visual identity system, and strategic messaging that would resonate with their potential customers.

Unique Studio Page With Promo Video

We built a really unique and custom studio page to showcase their promo video so customers can quickly learn more about The Beauty Click, and what makes them different from their competitors. We included their mission statement to build brand awareness, and a group picture of their team, with a call to action at the bottom to funnel visitors to the portfolio, and appointment form.

Mobile Responsive CMS Portfolio

The Beauty Click needed a slick portfolio to showcase their amazing work, and they needed the system to be user friendly and easy for admin to add and edit portfolio images. We came to their rescue with a CMS (content management system) that would easily allow them to add new projects and portfolio images without digging into code, or having to worry about wasting time cropping images, since the system we built automatically crops the images to the same proportions using css code.

Events Management System With Payment Gateway

The Beauty Click also needed an event management system so they could easily post new events on their website, and accept online payment for the events, and also send out an automated email confirmation to the client and notify admin of new registrations. We set them up with a Woocommerce store with an event system integrations so customers could register for events, and checkout with paypal, credit, or debit.


Online Appointment Bookings ▲ 42%
Inbound Traffic ▲ 37%
Brand Awareness ▲ 68%

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