Social Media Marketing for SaaS Company

Case Study


shingle is software platform that connects architectural engineering firms with remote architectural engineering consultants.

Opportunity / Challenge

For what projects/services did your company hire Intelus Agency?

I knew that posting on our LinkedIn page is really important, but I never had the time to create and post content. Intelus Agency's service was a perfect fit because they create and post the content for us, plus they use analytics to adjust the messaging and strategy for better results.

LinkedIn page


How did you select this vendor and what were the deciding factors?

We were specifically looking for a person or an agency that specialized in LinkedIn content creation & posting. We found Intelus Agency through a Google search and signed up for a free trial, which included 3 custom newsfeed posts, an audit of my personal LinkedIn profile and company page, and a holistic strategy that was laid out like a funnel.

LinkedIn funnel

In the first call with the CEO, Chris, I knew we were going to move forward because I couldn't find anyone else that does what they do to the degree we needed.

Describe the project in detail and walk through the stages of the project.

After I signed up, they were really quick about getting us started. They sent over an onboarding form to capture some details about our business and target audience, then they spent an hour with us on a video call going through the approach in detail.

After the kickoff meeting, they had my profile & company page edits drafted and my first round of content in less than 2 weeks. It took me almost no time to approve the content with very minor edits. Once the posting started, within a week or so I already noticed an increase in profile views, engagement on our posts, and activity on our company page and website.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with Chris, the CEO in the beginning stages, then the Account Managers Pablo and Sebastian, after the campaign was off the ground. Everyone was very helpful, responsive and eager to keep us in the loop and make sure we were happy with the service.

Results & Feedback

Can you share any outcomes from the project that demonstrate progress or success?

We noticed a significant increase in profile views, company page and website activity and engagement on our posts. We noticed an increase in signups on our website, but with our limited in-house resources, we didn't have the sufficient systems in place for attributing leads, however we do believe many of these came from the organic content marketing that Intelus Agency did for us.

shngle content calendar
shingle content

How effective was the workflow between your team and theirs?

They sent us content every week on Friday and stayed several weeks ahead in case we got busy and didn't have time to approve the latest round. Our Account Manager Sebastian regularly reached out to ask for our feedback and make sure we were very happy with the service.

What did you find most impressive or unique about this company?

I love how much of an interest they truly took in shingle. They really cared to understand our business model and our ideal customers and craft content strategies that worked well for attracting and engaging our prospects.

Are there any areas for improvement or something they could have done differently?

I can't think of anything that could be improved other than a lack of time an resources on our end to provide Intelus with more guidance about our priorities and messaging. The only reason why we paused the service for a few months is because we are raising our first round of funding and we need to burn less cash going in. We plan on picking back up with the service in a few months.

Overall Score - 5.0

5.0 - Scheduling


They were early for every meeting and always responsive

5.0 - Cost


The service was a no-brainer when it comes to affordability and quality

5.0 - Quality


Their quality is the best I've seen when it comes to social media posting

5.0 - NPS


I'd refer Intelus Agency to anyone in my network for all things LinkedIn marketing


Best LinkedIn marketing agency I've worked with! They really cared to understand our business model and our ideal customers.
Aaron Klimisch
Co-Founder, shingle
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