Engineered Metal Building Systems SEO

Case Study
* Client name protected for competitive reasons

Project Challenges

  • B2B company with specific niche market
  • Client needed to specifically target architects, engineers and contractors.
  • Website was outdated and not mobile friendly

Project Approach

Intelus immediately got to work on the project by developing a comprehensive SEO strategy that would satisfy our client objectives.

To begin, we conducted keyword research and developed a competitive analysis to identify the best approach for the client. From there, we laid the framework for their strategy by performing website optimization, including site structure evaluation, internal linking, on-site content and title copy writing. Once the website was completely optimized, we claimed listings across Google, Yahoo and Bing to completely optimize and brand our client's business profile. Finally, we implemented effective link building processes and submitted business profile information to reputable business directories to make our client's brand more visible, meaningful, and credible.

Results

Organic Visibility ▲ 2,337%
Organic Traffic ▲ 700%
Page 1 Rankings ▲ 145%

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