Intelus Agency has been a GEM when it comes to quality, understanding my company's needs, collaboration and willing to go the extra mile to help get my start-up off of the ground using very focused tactics via Linkedin that I would have never learned myself. The investment I make each month with Intelus supporting me has been invaluable when it comes to allowing me to focus on other aspects of the business while knowing they have me covered for what I hired them to do.
Founder, My Macro Memoir
Intelus is doing an amazing job on my LinkedIn. They are very personable and prompt. My LinkedIn views have doubled and tripled on some of my post and so have my reactions. I have people that are not in my network engaging. Also today I got over 4500 views on a poll that I did.
Founder, Brandy McCarley Consulting
Working with Intelus on my LinkedIn content creation and posting has been great so far! They are very professional and allow me to work on other areas of my business.
We start with a 1 hour discovery session with key members of your sales & marketing organization to get a firm grasp on your company's offerings, your key value proposition, and your ideal target audience.
DEFINE GOALS, OBJECTIVES, AND kpiS
Before starting any work, we establish key performance indicators, goals and objectives so we have something solid to work towards and measure success against.
Define Content Pillars
Using our proven process for extracting your key insights, we create thematic content pillars to generate an endless supply of compelling and engaging topics that we know your audience will find captivating.
Create Content Calendar
Using the buyer personas and content pillars, we create a content calendar that makes the feedback and approval process extremely easy for you and your team, requiring minimal time and effort from your end.
Implement Editorial Workflow
We respect your time, which is why we've created a very strict and well defined 3 step process for ensuring your content is on point with your writing style and brand guidelines before you ever see the content.
Posting & Engagement
Your content gets posted daily on your LinkedIn personal profile and company page to ensure you are keeping the right message in front of your prospects and customers, helping you nurture relationships and generate leads.
A/B testing & optimization
We continuously test and optimize your content strategy using a cutting edge LinkedIn Analytics software to know exactly what content performs best so we post more of the content that is proven to perform well.
analytics & reporting
Your Account Manager will be available Mon-Fri on Slack and email to answer questions, provide reports, and gather continuous feedback from your team to track results and attribute our LinkedIn marketing efforts to ROI.
Access to your account is not required, however we recommend giving us access for the best results. We have developed the safest process possible to ensure we access your LinkedIn account without causing any problems.
We do our best to post 5 days per week (Mon-Fri), however we do take holidays and weekends off. If you prefer to post on holidays, we can make arrangements to schedule those posts to publish automatically, or provide you with the content to post.
We request your brand guidelines upfront to ensure we follow your brand standards. If you do not have brand guidelines, we will define the correct color scheme, typographies, writing style, and acceptable logo and imagery usage to ensure we are on-brand.
We setup a 3rd party analytics platform that connects to your LinkedIn account to display all of your profile and content metrics in a holistic way so you can understand how your content is performing across individual posts, and as a whole.
The best type of content for LinkedIn depends on your target audience, however, blog posts, 3rd party content, native video uploaded directly to LinkedIn, short & long-form text, images, carousels, polls, and live events tend to be the best formats. The best LinkedIn topics are thought leadership, industry news, and content that both educates and entertains at the same time.
To determine what content you should post on LinkedIn, it’s important to understand your target audience. The best way to do this is to put together a list of your top 10+ customers and look them up on LinkedIn. Find out what content they are posting and engaging with and create content that matches well with their interests.
The best way to get content for LinkedIn is to repurpose existing web pages and content you already have before creating new content from scratch. If you don’t already have content to reuse, go to Google and type in keywords and key phrases that you know your target audience might search for. Scroll down the page to “people also ask” to find out what questions your customers are asking about those keywords, then create blog posts and webpages that answer those questions. You can then take those blog posts and repurpose them into slideshows, videos, infographics, and quotes to share on LinkedIn. This approach allows you to generate traffic from both Google and LinkedIn to maximize your reach and save time creating content from scratch.
The is no silver bullet LinkedIn content strategy that works for everyone, however, there is a proven framework that can be applied to any industry. Start by thinking about the 3 stages of the buyer’s journey. In the awareness phases, people are becoming aware of the problems they have and discovering your company for the first time, so your objective at this stage is simply to be seen and known by potential customers. Let them know who you are and what you do. In the consideration stage, they are researching solutions to their problems and shortlisting solution providers. At this stage, you need to let your prospects know how you’re different and why they should choose your company. At the decision or conversion stage, they are ready to make a decision. Offer an irresistible call to action such as a free consultation, trial or requesting a quote. Feel free to check out our blog post - What Should A LinkedIn Marketing Strategy Include?
LinkedIn offers several different ways to post. The first and most common way is text only. Other ways include writing articles, adding images, videos, polls, carousel sliders, and live events. LinkedIn also released a feature in 2020 called LinkedIn stories, which are similar to Instagram stories.
The best day of the week to post on LinkedIn depends on your target audience, which can be determined through testing and measuring the results on a weekly basis. However, across all industries combined Tuesdays, Wednesdays and Thursdays are considered to be the best days to post.