Liezel S.

Specializes In
SEO
Digital Marketing

I am an SEO Specialist experienced in improving organic search visibility, rankings, traffic, and lead generation through keyword research, content optimization, technical SEO, and performance analysis. I use SEO and analytics tools to identify opportunities, resolve search visibility issues, and manage multiple client campaigns.

Available
Availability:
20hrs/week
View Portfolio

work experience

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SEO Specialist / Account Manager

Elite Digital Marketing
2025–2026

  • Managed SEO and AEO campaigns to improve search visibility and lead generation
  • Analyzed website performance and provided data-driven optimization recommendations
  • Oversaw content optimization, keyword research, and AI search visibility strategies
  • Coordinated technical SEO improvements, including site health and user experience enhancements
  • Served as the primary client contact, delivering reports, strategy updates, and growth opportunities

SEO Specialist

DevtOpt
2024–2024

  • Helped client websites rank for low-to-medium difficulty keywords
  • Wrote and optimized SEO content for multiple client websites
  • Supported organic search performance for clients across multiple industries

SEO Specialist

Yosi SEO
2024–2024

  • Improved local SEO by updating client Google Business Profile listings
  • Listed local businesses in more than 100 directories
  • Optimized website performance and resolved 301 and 404 errors
  • Improved backlink performance and implemented schema markup
  • Executed on-page and off-page SEO

SEO Auditor

Every Bit Helps
2023–2023

  • Conducted a website SEO audit using Screaming Frog and an SEO audit checklist
  • Optimized low-hanging-fruit articles for SERP rankings
  • Analyzed Google performance using Google Search Console and Google Analytics
  • Disavowed broken links and submitted an SEO action plan

SEO Content Writer

ESG Tech
2022–2022

  • Wrote SEO content for the ESG Tech glossary

Senior SEO Content Writer / Digital Marketing Specialist

Decenternet Technologies, Inc.
2021–2024

  • Helped the business rank for low-to-medium difficulty keywords
  • Monitored SERP rankings and updated and optimized blog content
  • Managed email marketing for Chingu AI with 10–18% open rates and 2–3% CTR
  • Monitored website performance using Google Search Console and Google Analytics

SEO Content Writer

Mecha Blue
2020–2020

  • Created SEO content for the Carbon Companion website
  • Optimized articles with keywords targeting top 20–50 Google search results
  • Produced content on ecotourism, biodiversity, sustainability, and sustainable lifestyles

Knowledge Management Specialist / ESG Writer

Energy Development Corporation
2013–2019

  • Collected and organized data for annual reports and biodiversity contributions to GRI sustainability reports
  • Prepared watershed management annual reports
  • Maintained watershed program databases for annual reporting
  • Formulated and updated watershed policy guidelines, procedures, and protocols
  • Developed field manuals and onboarding materials for environmental programs

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Education

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Master of Resource and Environmental Planning

Massey University
2008–2010

Bachelor of Science in Forestry

University of the Philippines Los Baños
2000–2004

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Portfolio

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